One of the big keys for success with internet marketing, especially with businesses without a large advertising budget, is to be able to attract free traffic to your site. For most, that means ranking well in the major search engines.
Once the traffic starts flowing to your site, you need to be able to fill the needs of those visitors without having to spend time with each individual. To do that you need to be able to take advantage of the automation that the internet provides for online businesses.
Get Into Tightly Themed Niches
Sean Roach at the World Internet Summit in Australia stated that “the major search engines are very good at finding out which sites are the kings of their tiny little kingdoms.” The search engines are designed to rank websites according to very narrow search terms. When you can find a term that a lot of people are searching for, and you can rank well for that term, you will make money.
Major corporations are a mile wide and an inch deep. They can afford to provide something for everyone, but you probably will not be able to find a great deal of information on most of what they provide. Small internet marketing businesses can not compete with these major corporations at that level.
However, where small online businesses have a real advantage is the ability to narrow in on a particular niche. In other words, you can be an inch wide and a mile deep. You can offer a few products or services in your niche, but you will be able to provide a great deal of information about your niche.
When you can do that effectively, the search engines will reward you with higher rankings within that niche, which will provide you with more free traffic. You may not be able to rank at the top for “mountain bikes”, but you can crush the large companies when it comes to a site focused on a particular bike.
Tap Into Passions
What is it you enjoy doing? Do you think you are the only one that enjoys that?
Because you are operating in a global marketplace, the chances are great that there are a lot of other people around the world that have the same passions you have. When you can find a way to feed those peoples passions, you can turn that into a profitable venture.
It’s been said that if you can feed a passion you’ll never go hungry. People that find a hard time scraping the money together for new tires for their car will somehow find a way to drop $120 on a new putter if they think it will improve their golf game.
More and more people are turning to the internet as their preferred way to do business. It provides a way for people to shop without feeling the pressure of a salesperson hovering near by. If they need more information all they need to do is search for that information. They can visit multiple stores without ever leaving their desk.
When you can provide something that feeds peoples passions, and can provide them enough information so they feel comfortable buying from you, you will be successful in internet marketing.
Leverage the Internet to Work for You
One of the big advantages of running an online business is the power to automate that business. This is especially important with a global customer base. At any given time day or night you could have customers visiting your website. If you needed to pay someone to mind your store regardless of whether customers were there or not, you would be wasting a lot of money.
Automation is especially easy when you are involved in affiliate programs, or you are selling information products. Because info products are downloadable, and there is no shipping or handling, your customers are taken care of with just the click of their mouse.
As a business owner, you will be spending your time on internet marketing to attract new customers, and developing new products and new niches to generate more streams of income. Once you do the initial work to set the system up the site will run on its own.
Online businesses can be very profitable. Once you can determine the niche to focus on, and can do effective internet marketing to attract free traffic, your business will provide you an income day and night.
his information is from World Internet Summit – the worlds biggest internet business event.
If you would like to attend World Internet Summit
and be trained in how you can create your own internet business from scratch – even if you’re a beginner – visit http:www.worldinternetsummit.com/a.