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9 Things You Need To Understand About S.E.O Before Joining a Business Directory

Many people don’t understand the basic principles and terminology before submitting to a directory. By not understanding these applications forms, you are not receiving the full benefits of a listing for search engine optimization.

Here are the 9 most basic things you need to know about S.E.O and listings.

* Title
* Description
* Anchor Text
* Meta Data
* Back Links
* Reciprocal Links
* Deep links
* Links Types

1 Title:
This will be the headline of your listings. Typically you should name this as the keywords you want to list high for in search engines listings (organic listings). Try not to always use the same keywords, or try jumbling the keywords around, as this will look more natural to search engines, and not to have the same title hundreds of times.

2 Descriptions:
This will be the Description of you listings. Typically this should be between 150 – 300 characters. In this short space you should use your keywords at least once and no more than twice. Try make it interesting and ad a call to action, as you will want traffic to interact with you site.

3 URL:
A URL is the address to your to your site. A URL is the address you want your listing to drive traffic to. This will be displayed in the head of your browser, and should start with http:// and then your domain “www(dot)example(dot)com”. You should always add the http:// and then you ad www(dot)example(dot)com when submitting your URL.

4 Anchor Text:
Anchor text is the text seen instead of a URL and typically blue. On some sites for example, you see “Click Here”, and when clicked upon you go to that URL of the specific website. You should always try make you anchor text the keywords you want to rank high for in search engines, as search engines associate these keywords with your site.

5 Meta Data:
Meta titles and Meta descriptions is data for search engines. These are you used for your listing and will appear under a search query. The heading of your listing in search will be the meta title, and below this will be the meta description, and of course your meta keywords will be the keywords you showed up for under the search query by the end user.

Meta title:
Use the keywords you want to be listed for most at the start of the title. Do not repeat the keyword more than twice and you can use this symbol “|” to separate your keywords for Example:
Website Directory | Submit a Website | Submit an Article.
Try keeping this between 50 – 70 characters including spaces.

Meta Description:
Should have your keywords placed once in the first 40 characters, with a call to action at the end, and try and keep the entire description below 170 characters.

Meta keywords:
These keywords you want to list for in search engines. Always use lower case letters separated by a comma. For example: links, listings, websites and articles.

6 Back Links:
Back links is the term used for the link that links back to your site. Back links are one of the most important components in search engine optimization. Sites that link back to you build a popularity score with search engines. The more back links you have (and the more relevant content) the popular you appear with search engines. Back Links are also a means of traffic navigating to your website.

7 Reciprocal Links:
A reciprocal link is the term used for placing a link on one site in exchange for a Returning link. For example: site A links to site B, and site B reciprocates and links back to site A. These links are not as strong as one way links, but can be useful. Typically there will be a code to paste on your site somewhere on the submit page. Once you have pasted this code to your site, the opposite site will then link back.

8 Deep links:
Deep links are URLs to different parts of your website. These are extremely useful for several reasons. Firstly, nowadays websites are built in such a manner that every page is a home page. You don’t want all your links and traffic pointing to page of your site, hoping the end user will navigate themselves throughout your website. You also want each page of your website listed for different keywords in search engines; this will increase your traffic and should help find more relevant traffic for specific results. When build deep links in a directory always more sure you put anchor text for the keywords that you want that page to list high for.

9 Links Types:
Typically there are several different link types. The most basic are Featured / Regular / No Follow and Reciprocal.

Featured Listing:
These are the premium listing and will be displayed above the regular listing, and will be highlighted in colour. Usually there are many benefits to a featured link, so much research the directory you wish to list with.

Regular Links:
Regular Listing varies from site to site. The standard Regular listing usually enables links with follow attributes. This means that when search engines read the content of that page they will index your link. Your listing will also be placed below featured links

No Follow:
These are the same as regular listings but they have been indexed with a no-follow attribute. This means when a search engine indexes the site you are listed on it will not index the link. While it is good practice to have a certain amount of no-follow links, purely to look like natural linking to Google, generally they carry no weight.

Niall Byrne
Irelands Website Directory