When a courier company buys new software, they usually think about how it might help them save time. They think about how it can reduce mistakes, decrease their response times, and generally allow them to offer a better service to their customers. There is something which is often overlooked by these companies though when they’re in the market for new delivery software. They overlook the fact that it can be used to help them bring more sales leads into their organization.
Remember that the more qualified a lead is, the more it is worth to a company. This means that leads which are very likely to buy something are actually worth a great deal more than random leads which only convert at a very low rate. Of all the different types of leads a company may acquire, one typically buys at the highest rates. These are leads which come to a company through word of mouth.
When someone recommends a product to another person, that person is going to think very strongly about buying that product, especially if they already have an existing need for it. Trust is the reason this works like this. When a person sees an advertisement, or reads material on a website, they know that it is biased. They know that every company out there is going to do their best to sell their services and products, and that the information they receive is mostly hyperbole. When you receive a recommendation from a colleague, friend, or peer though, there is no reason for that. Instead, you receive an opinion you can trust, which makes you much more likely to spend your money.
Courier software increases leads by providing a better experience for your existing customers. The better experiences that they have with your company; the more likely they are going to be to recommend your services to their own peers. This can bring you in leads which are highly qualified and likely to purchase your services.
Software can improve customer experience in several ways. It can provide them with better services such as the ability to order courier service online. It can provide better package tracking features. Faster driver response times can be received from companies that are using software with electronic driver dispatch. Perhaps most importantly, fewer mistakes will be made by companies that are using great software. All these will make your existing clients more likely to recommend your services.