Using a corporate video production for the purposes of upskilling, or providing current employees with continued training and education, can be a very efficient use of time and resources. In fact, a single video can be produced to share information or teach a skill to every member of your team or business. Upskilling is generally more cost-effective than hiring brand new staff, and using a video to do that makes the whole process efficient.
Imagine there’s a new computer program that you want your company to use, or even sell to other businesses, but the program is complicated and difficult to use learn. A video tutorial for using this program can be an effective way to teach lots of people the ins and outs, without spending too much of your own time. The same goes for any situation you may come across that would require educating employees on a new method, piece of equipment, or technology. Creating a video of experts explaining this new addition is a much more cost-effective option than sending experts out to each branch of your business. Just be sure that your video addresses any issues or questions that could be raised.
Introducing a new product into your business provides not just a good opportunity to grow your business, but creating a tutorial video about it for your employees is a great use of a corporate video production. You can begin the video with an introduction to the product-discuss how it works, what the benefits of it are, and how it is a vital addition to your product line. Then discuss some ways to promote the product and boost its sales. You may want to include some acted-out dramatizations of potential customer interactions with the new product. This could also present an opportunity for upskilling your employees in customer services without creating a video explicitly concerned with that subject.
To create an upskilling video, follow the same rules and processes you would do for creating any sort of video. Begin with a clear and concise script. Other details will come together with the script and continue throughout the pre-production stage, when you or your videographer will hire actors, gather your equipment, and scout for filming locations. The actual filming of the video should go off without a hitch if the pre-production stage has been completed thoughtfully. Finally, be sure to work closely with the editor so that the final cut of your video is exactly the product you envisioned. Upskilling your employees is a great way to reach out across your whole business and all its branches, and what better way to do it than with a cost-effective corporate video production?
Irwin Myers is the president of Video One Productions, a Chicago video production company that has helped businesses and individuals with their multimedia production, editing & duplication needs since 1987. Visit our website at Video One Productions and our blog at Video One Productions Blog