List building is the very basis of online businesses and their success. You have to generate online leads if you are to survive in the rough cyber space where there are more than a million websites selling some product or service. You may have over a hundred competitors selling similar stuff over the internet and all of them are vying to get a larger slice of the marketing pie with formidable lists. Before influencing a prospect to join your email list you should figure out the amount that you can spend to get them on board.
Once they fill out the opt-in form, you need to send them an offer instantly. It could also be done on the thank you page and once it is done, the MLM starts from there. Usually, many internet marketing gurus calculate revenue from this point. Your squeeze page could easily capture around 15% of the traffic although many feel that a higher figure is always possible on PPC traffic. Your squeeze page is the face of your product or service that you sell online.
You should check your subject lines for catchy stuff that has managed to hit it off and you should separate it for the squeeze page. If a pay per click ad managed to generate business for you, then you should select if for a headline. Your primary aim would be to watch out for stuffs that are doing well as well as forums or posts that are getting more comments. If you can borrow subject matters that did well after identifying them and also add in some videos, your chances of more opt-ins would increase. The opt-in should be prominently displayed above the screen fold for easy identification by prospects.
You can easily get squeeze pages into Google for list building and bookmark them. Check the squeeze pages that are doing well for links to contact information, privacy details and contents. It is better to save all squeeze pages in a squeeze page folder along with winning sales letters. Save in a PPC folder all ads from Google that are doing well and all capture videos in a folder for videos. There are many other ways you can go about increasing your lists. You can do both up selling and down selling and add some great informative videos to get conversions up and running.
You can try banners on Google and they have been found to work extremely well as they do on forums and target blog sites. You need to track to keep track of the prospects and identify those that are doing well and others that are just occupying the space without any benefit to your business. Having freebies is also an excellent way for list building as you need to entice and keep the prospect or the subscriber engaged.
To find out more, check out : List building