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Getting More Contracts with Better Proposals

Joint ventures, mergers and acquisitions, strategic alliances, cut throat competition, scientific marketing, and globalization have changed the whole business scenario. The success of any business depends to a great extent on its ability to give and get contracts. This isn’t easy, particularly for small businesses, since the market is full of talent.

To stand out in the mob of intellectuals, it is essential to present a good idea in a great way. This can only be achieved by writing a business proposal that appeals to a large market. The business proposal should be unique and impressive so that it gets short-listed easily and gains the adequate financial support or alliance. A faulty offer with obscure writing can cause chaos and cost you the contract.

Tips for Writing a Great Business Proposal
Here are a few guidelines that can be of great help when you write a business proposal.

1) Clarity of Thought: You should be clear about the idea you are going to present. Not only this, you should also be able to present these ideas in a well-written small paragraph. You can test it on a layman. If the layman understands your thoughts easily, you can move further. However, if the layman doesn’t, you need to work on it again.

2) Express Not Impress: Your main aim should be to communicate your idea clearly and effectively. You need to express and not impress. Thus, you should write it in a reader friendly manner, meaning the use of common vocabulary without any verbose language.

3) Write in Global Manner: Due to globalization policies, companies are no longer restricted to the local sphere. Companies can have counterparts all over the world. Therefore, the language of the proposal should be formal and global in manner.

4) Avoid Industrial Terms: The selection committee may comprise people from all walks of the life who cannot understand the industrial language. So, by and large, try to avoid the use of technical jargon in your proposal. If you want to explain the technical details, explain it in easy layman language and incorporate the highly technical aspects in the appendix.

5) Visualize the Ideas: You should also use logos, graphics, pictures, clip-art, charts, tables, and graphs that best present your idea visually and catch the attention of the reader. This makes the proposal more reader friendly.

6) Rectify the Mistakes: You should edit your proposal thoroughly. There should not be any typing, spelling or grammatical errors. Otherwise you’ll leave an unprofessional impression in the minds of the readers. You can also take the help of content editors while doing this task.

7) Layout Professionally: While formatting the document, keep adequate margins and white space. It helps the readers differentiate between specific points. On two-thirds of the page, try to incorporate all the text material. Leave the one-third portion for titles and margins.

8) Get it printed: Print the proposal on a high quality paper. Thereafter, get it backed and bound with the help of professionals. It gives a final ‘packaged’ look to your work.

9) Use Relevant Details: Besides these, incorporate relevant details about your organization in the proposal.

A good business proposal can help you win the dream project. So, write it cautiously. You can also seek help from professional websites and content writers to fix any problem.

David Gass is President of Business Credit Services, Inc. His company publishes a free weekly e-newsletter on Small Business Consulting at their
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