​Luxury real estate isn’t just about selling high-end properties. It’s about mastering a higher level of service, insight and connection.

For most agents, the jump from residential to luxury can seem daunting. The expectations are higher, the clientele more discerning and the competition fierce. But for a select group of REMAX® professionals across Canada, luxury has become not just a niche, but a cornerstone of their business success.

This October, REMAX Canada invites you to go behind the scenes with some of the nation’s most successful luxury real estate leaders in a free live webinar:
A mastermind in luxury real estate
📅 October 29th at 2:00 PM ET

This exclusive event brings together industry leaders and top-performing agents who have carved out powerful reputations in Canada’s most prestigious markets. Hosted by Don Kottick, president of REMAX Canada, and Andrew Fogliato, publisher of REM, this session promises to deliver real-world insights, candid stories and actionable strategies that will help agents better understand and succeed in the luxury space.

Beyond the price tag: What defines true luxury

When most people hear “luxury real estate,” they think of multimillion-dollar listings, oceanfront views, and custom-designed interiors. But as any seasoned luxury agent will tell you, luxury is about more than numbers. It’s about nuance.

During this session, you’ll learn how experienced REMAX agents have navigated this world and what makes their approach stand out. From branding and client experience to marketing strategies tailored for high-net-worth individuals, the conversation will offer invaluable guidance for agents looking to elevate their business.

Meet the experts: Canada’s luxury leaders

This mastermind features two powerhouse teams who have built lasting brands synonymous with luxury, trust and results.

Shannon and Tamara Stone, the dynamic duo behind REMAX Kelowna’s Stone Sisters, have become household names in British Columbia’s Okanagan Valley. Their team’s reputation for professionalism, integrity, and unmatched market knowledge has positioned them as leaders in one of Canada’s most desirable regions. They’ll share how they’ve built enduring client relationships and the key distinctions that set their luxury practice apart.

Joining from Ontario’s Golden Horseshoe, Alex Irish and Matthew Reagan of the Regan Irish Team, REMAX Escarpment Realty Inc., represent another side of Canadian luxury, one that blends local expertise with an international perspective. Their conversation will explore how to balance traditional service values with modern marketing tactics, and how REMAX agents can tap into The REMAX Collection® to build credibility in the luxury arena.

Inside the webinar: What you’ll learn

In A mastermind in luxury real estate, you’ll gain practical insight into:

• How luxury differs from residential real estate and what that means for your day-to-day business.
• The do’s and don’ts of working with high-net-worth clients, from communication style to confidentiality.
• How to position your brand to attract and retain luxury clientele.
• The tools and resources of The REMAX Collection, and how they support agents aiming to excel in the premium market.
• Personal stories from top agents, including the mistakes, lessons, and breakthroughs that shaped their careers.

This isn’t a highlight reel or a sales pitch. It’s a genuine, experience-driven discussion about what it takes to succeed when expectations are at their highest.

Why attend

Whether you’re an established agent looking to expand into luxury or a newer professional eager to learn from the best, this webinar is your opportunity to gain clarity, confidence, and connections that can shape your career path.

Luxury real estate is more than just a market segment. It’s a mindset, one defined by precision, empathy and excellence. The REMAX Collection helps agents embody that mindset, providing the marketing tools, training, and brand recognition to stand out in the most competitive markets.

Don’t miss this opportunity to learn from some of the most respected names in Canadian real estate. Register now for A mastermind in luxury real estate and discover how to elevate your business, refine your strategy, and redefine what success looks like in the world of luxury.

The content of this webinar and the views and opinions expressed by the participants and others are their own and do not necessarily reflect the position or policy of REMAX Canada or its affiliates. Experiences of REMAX sales associates and franchisees are varied, and depend on many factors, including the skill and commitment. This webinar is not intended as an offer to sell, or the solicitation of an offer to buy, a REMAX franchise only and it is intended only for real estate agents/sales associates. A franchise is offered in many jurisdictions in Canada only by delivery of a franchise disclosure document to you in compliance with applicable franchise sales laws. This webinar is for informational purposes only and is not intended to and does not supplement or otherwise modify the content of any franchise disclosure document that has been or may be provided to you. Further, if you are currently affiliated with another franchisor, this material is not intended to offer a REMAX franchise or to solicit a change in affiliation. REMAX Canada, Inc., 639 Queen St. West, Suite 600, Toronto, Ontario, M5V 2B7. Each Office Independently Owned and Operated. 25_750.

Negotiation often gets overlooked. It’s not flashy like marketing campaigns, it doesn’t generate clicks, and most tech platforms won’t teach it. Yet it’s the skill that separates good agents from great ones.

But here’s the better question, the one that actually drives results: What if the next deal you’re struggling to close could be won by improving how you negotiate?

Across Canada, agents taking the Accredited Real Estate Negotiator (AREN) Certification Course are gaining the confidence and strategies to secure better outcomes — not by working longer hours, but by mastering the art of negotiation.

Stop leaving deals on the table

Every real estate transaction involves negotiation. Yet too many agents lack a structured approach, relying on instinct instead of strategy. That can mean lost opportunities, dissatisfied clients, and fewer referrals.

“We designed AREN because negotiation isn’t just about winning—it’s about creating better outcomes for clients and for yourself,” says the course team. “It’s a systemic process that turns challenging conversations into deals and builds trust with clients.”

Today’s market demands skill

With market conditions shifting, buyers and sellers expect professionals who can navigate complexity, respond to challenges, and secure fair, effective deals. Agents equipped with proven negotiation strategies stand out, attract higher-quality clients, and close transactions more efficiently.

So what’s actually working?

AREN gives you a live, interactive, small-group course where you’ll:

• Learn principled negotiation theory applied directly to real estate.
  
• Recognize and respond to different negotiation styles and tactics.
  
• Gain confidence to handle difficult conversations.
  
• Implement a process that maximizes outcomes for clients and yourself.
  
• Earn your AREN certification to showcase your expertise.

The result? Agents leave the course ready to negotiate deals more effectively, attract better clients, and grow their business without extra marketing spend.

No complicated tech, just real results

This course runs online via Zoom, so you can learn from anywhere. Hands-on simulations and market-specific case studies make it immediately actionable. Completion earns you the AREN designation, certificate, and logo for your marketing materials.

What’s next: mastering negotiation

On Oct. 28 and 29, 2025, join the AREN Certification Course and transform how you negotiate. This isn’t about being first to new tech or flashy tools — it’s about building the skills that actually get results in real estate.

Because when it comes to closing deals, the worst thing you can do is rely on luck.

Lead generation usually takes the spotlight. It’s what agents are trained on, what marketing budgets are built around, and what most tech platforms promise to solve. It’s also why the industry treats it like a numbers game: more ads, more clicks, more money out the door.

But here’s the better question, the more profitable one:

What if your next 20 clients are already visiting your website, and you’re just not capturing them?

Across the European markets, brokerages working with Serviceform have doubled their website conversion rate, not by running more ads or buying new lists, but by simply closing the gap between inquiry and response.

Stop losing the leads you already paid for

Most real estate websites convert very little of their traffic into actual, qualified leads. And that’s assuming someone’s watching the forms, checking the inbox, and replying in time, too.

Too often, the traffic is there, but the system to turn them into clients isn’t. A potential buyer hits the site at 10:30 p.m., fills out a form, and hears back… the next day. Maybe. Or not at all. The trail goes cold. 

“We built Serviceform because we saw brokerages with strong traffic still losing momentum on the conversion side,” says Iranthi Gomes, the company’s CEO. “They weren’t doing anything wrong; they just didn’t have a system that could respond in real time, qualify leads, and route them properly.”

Today’s buyers don’t wait around

Millennials and Gen Z now make up the largest share of homebuyers. According to the National Association of Realtors, 43 per cent of all buyers in 2023 were millennials, while Gen Z is rapidly entering the market. And where do they start their journey? Online. In fact, 97 per cent of buyers use the internet to search for homes before ever speaking to an agent.

That means your next lead has already clicked through your listings. They’ve checked your services, maybe even filled out a form, but if the reply isn’t instant, they’re moving on. A late follow-up is no follow-up at all.

So what’s actually working?

Imagine if your website had a 24/7 front-desk person. One who didn’t sleep, didn’t miss a message, and could qualify a lead or book a meeting on the spot?

That’s what Serviceform gives you. A digital assistant that engages with site visitors in real time, answers basic questions, and helps route leads into your actual workflow. Whether that’s booking a showing, requesting a valuation, or setting up a call.

It’s designed to ensure the agent actually gets the lead. And according to Gomes and her team, brokerages using the system have seen conversion rates double, just by tightening up what happens after someone visits the site.

In a market where margins are tighter and lead costs are climbing, it’s not enough to just drive traffic. You have to protect it.

“There’s so much focus on generating more,” says Jarkko, Serviceform’s CTO.

“But the real advantage is making sure you don’t lose what you’ve already earned.”

No tech stack overhaul

Serviceform works alongside your existing website, CRM, and tools. The AI assistant gets tailored to your brand, your workflows, and your team. It engages like a real assistant would, qualifying leads, capturing intent, and passing it off to your actual humans when it’s time.

And for most brokerages, the win is simple: more booked meetings, fewer missed inquiries, and better ROI on the traffic they’re already getting.

What’s next: A strategic look at the shift

On Sept. 30, Real Estate Magazine is hosting a webinar with Serviceform to unpack exactly how this system works and what early adopters in both Europe and Canada are seeing. You can register for the webinar here.

The session is free, practical, and focused on helping brokerages turn existing traffic into more deals.

This isn’t about being “first” to some shiny new tech. It’s about building a system that supports the work you’re already doing and making sure good leads don’t fall through the cracks.

Because when you’ve already earned someone’s attention, the worst thing you can do is nothing.

Interested in real estate? Join us for our monthly real estate Meetup to network and learn from like-minded individuals. Hosted in over 20 cities across the city, our Meetup community has over 3,000 members. Head to our Meetup.com page to find a local Meetup near you!

Why attend?

Whether you’re just looking to get started in your real estate journey or you’re a seasoned pro, there are opportunities to network with a diverse range of individuals at our Meetups. Many past attendees have found business partners, investors and local experts have helped them gain knowledge in their city. Check it out for yourself and grow your network!

Start a Meetup in your city

Interested in hosting a Meetup in your city? Message us @tcreipodcast@gmail.com and we’ll get you set up!

About the Canadian Real Estate Investor Podcast

The Canadian Real Estate Investor Podcast is Canada’s #1 real estate podcast hosted by Daniel Foch and Nick Hill. The podcast aims to provide educational content to get you set up with all the tools you need to make an investment decision.

Apple Podcasts
Spotify

​The REVEL Charity Carnaval has become a unique, annual tradition, hosted by REVEL REALTY INC. in support of charitable causes close to the heart of the communities it serves.  

Implemented six years ago in place of brokerage award acknowledgements, and to support the vision that ‘giving back to the community you serve as a real estate representative is the ultimate reward,’ The Charity Carnaval began first as a Charity Gala, before evolving into a Festival type event that reflects the colourful personality of the REVEL REALTY INC. brokerage. This year’s event will take the festivities a step further, evolving once again into a multi-faceted social celebration imprinted with a flamboyant, carnaval theme, and scheduled for Jun. 6, 2025 at the Central Niagara Centre in Niagara-on-the-Lake. 

REVEL has raised $500k for charities 

To say that REVEL is excited to host this charitable event is an understatement.  The entire brokerage comes together in preparation for REVEL’s annual charity offering, combining talents and REVELutionary ideas to one-up the previous year’s reputation. As a result of these creative renderings, and riding the wave of REVEL’S ‘celebratory’ culture across all business fronts, this annual event has grown immensely in popularity, beyond the brokerage’s wildest expectations, from increased donations and sponsorships, to pre-reserved ticket sales and requests for tables once the official date has been released. To date, REVEL has raised over $500,000 from such events, and continues to raise the bar from year to year with the anticipation of surpassing last year’s efforts.

In the charitable spirit of the good causes REVEL elects to help, the REVEL Charity Carnaval Committee this year has organized a one of a kind social event that inspires the values of giving but also offers incredible cuisine, extraordinary entertainment, live music, dancing, and a dazzling buzz of positive energy to what is always a memorable evening.  In this capacity, REVEL openly invites local and provincial sponsors, as well as donors, to contribute a partnering brand presence and collaborative commitment to the occasion.  Businesses are catered to and promoted by REVEL to its provincial network of offices and agents, who continue to expand REVEL’s influence throughout the province and beyond.  In this capacity, REVEL believes it is expanding its family by discovering common charitable interests among its associates. 

Supporting SickKids is “an honour” for founders Ryan and Nicki Serravalle

Supporting SickKids Foundation is an honour for REVEL, and its founders, Ryan and Nicki Serravalle.  The progressive vision of SickKids Foundation combined with REVEL’s own progressive vision for charity is destined to create a magical evening that will impact the lives of many children under the care and devotion of SickKids Foundation. If you would like to learn more about this special event, please visit revelcharityevent.com for more information.

​If your website feels more like a digital business card than a lead generator, you’re not alone. 

The real estate industry is flooded with templated sites that look and sound the same and that’s costing opportunities.

That’s why Real Estate Magazine and Just Sell Homes are hosting a brand-new live workshop, “Fix your website in 90 minutes with ChatGPT”

📅 April 23, 2025 | 1:00–2:30 PM EST

In this hands-on session, you will learn how to turn generic, underperforming websites into customized sites tailored to your business…fast.

Why it matters

“Most Realtor websites don’t have a traffic problem, they have a clarity problem,” says Andrew Fogliato, publisher of Real Estate Magazine and founder of Just Sell Homes. “If you swapped out the agent’s photo and name, you wouldn’t know whose site it is. This workshop fixes that.”

Agents will walk away with:

• A clear understanding of who their website is actually for
• Messaging that differentiates them from everyone else in their market
• A page-by-page structure for home, about, buying, and selling sections
• The exact ChatGPT prompts to write compelling, personalized copy

Whether they’re attracting cold leads or simply confirming the decision for referrals, attendees will learn how to tailor their content and structure to match their audience’s intent all using the power of AI.

What you’ll need

Participants only need a ChatGPT account (paid preferred, but free works) and 90 minutes of focused time. They can follow along live or watch the replay afterward.

Who it’s for

This workshop is designed specifically for Realtors, brokers, and teams who:

• Feel like their current site is “just OK”
• Use a templated website provider
• Struggle to explain what makes them different
• Want to turn their site into a trust-building, lead-generating tool

How to join

The cost to attend is $100 CAD, and space is limited to ensure a focused, high-impact experience.

👉 Register here to reserve your spot.

Don’t let your website be the reason a client goes somewhere else.

Fix it in 90 minutes with the help of ChatGPT.

Leadership has become a key focus at REVEL after marking its 10-year anniversary in business. As new leaders join the REVEL family, from near and remote areas in Ontario, and expansion continues to forge ahead, REVEL embraces the opportunity to invite and support leaders who wish to take their business to a REVELutionary level.

Most recently, founder Ryan Serravalle, spoke at the Buzz conference/Power Summit, to outline the importance of growing and improving real estate prospects by making the decision to become a leader in the industry. REVEL sees leadership as a pivotal and life-changing privilege in the world of real estate, and one that can create new streams of income for REALTORS® whose business has grown stagnant and/or uninspiring.

Team-first mentality

But how is leadership accomplishable in an industry driven by independent contractors with a one-for-all mental mindset? REVEL sees leadership as an acknowledgment that a team-first mentality is necessary for a sustainable career in the real estate business.

Whether it be through agent referrals, leveraging a successful real estate team, or attending conferences devoted to the prospects of collaboration and sharing best business practices, seeing real estate as an ecosystem that works on a give-and-take basis is essential, and the first step, to becoming a leader in the real estate industry.

The next step is putting a team-first philosophy into action, or motion, and REVEL has always been committed to providing this very specific support system. Implementing Planet Orange—a tech ecosystem designed to improve the day-to-day operational activities of agents; REVEL ED—a one-of-a-kind experiential learning curriculum; and recently initiating REVshare—a program combined with commission caps that offer revenue-earning incentives to agents who refer reputable colleagues, defines the diverse and supportive work culture REVEL has grown throughout its ten-year lifespan.

The values of leadership from the brokerage level

By all accounts, and through in-depth analysis, such programs have proven to provide consistent dividends to all REVEL agents. Listening to its agents and taking into account their specific and fluctuating needs, REVEL is vigilant about the importance of demonstrating the values of true leadership from the brokerage level. By abandoning a one-size-fits-all approach, considered to be too limited to create success in a real estate profession characterized by increased competition and unpredictable market conditions, and instead, insisting on customization with a boutique personality, REVEL remains confident that its systems will inspire leadership at every level, including corporate staff.

REVEL welcomes 12 new offices

As a result, and in the past year alone, twelve new offices have joined REVEL, emphasizing the attraction of the brand’s insistence on leadership and all that it entails. To lead in real estate is to set new standards of service and excellence. But to lead also implies the need to understand the people behind the profession. REVEL not only encourages growth but invites agents to seek growth opportunities within the company’s parameters.

“From the onset, we show great faith and belief in the potential of an agent, or broker, that joins the REVELution,” explains founder Ryan Serravalle. “We introduce leadership opportunities at every juncture to encourage our agents to build confidence and momentum in the industry. What results, more often than not, is a desire to take on the challenge of leadership, or leading the REVEL brand in a locale in need of change or reform.”

As a much anticipated 2025 selling year approaches, and as REVEL gears up to launch its annual REVEL TIP-OFF 2025 Event in February, REVEL will insist on the celebration of leadership as it continues to encourage this integral component to good business amongst its contingent of ambitious REALTORS®.

The PacificWest 2024 conference is just around the corner, and we want all real estate professionals to be part of this transformative experience!

This year’s event promises to be a game-changer, packed with insights from world-renowned speakers, cutting-edge ideas and networking opportunities that could redefine your professional path. We’ve lined up an exceptional roster of keynote and signature series speakers, each bringing a unique perspective that will challenge your thinking and ignite your creativity.

A peek at some of our inspiring speakers

Diana Kander: Innovation strategist and bestselling author Diana Kander will open the conference with a keynote that delves into the mindset shifts necessary for continuous innovation. Her session will leave you equipped with practical strategies to drive growth and stay ahead in today’s fast-paced world.

Duncan Wardle: Former head of innovation and creativity at Disney, Duncan Wardle is set to share his secrets on how to think like a designer. His dynamic approach to problem-solving has helped global brands reinvent themselves, and now you can learn how to apply these principles to your own work.

Eric Termuende: Future of work expert Eric Termuende will challenge the status quo with his insights on workplace culture and the future of teams. Discover how to build better teams, enhance productivity and create an environment where innovation thrives.

Miriam Kirmayer: Clinical psychologist and friendship expert Miriam Kirmayer delivers a compelling session on the power of relationships. Her research-backed strategies will help you forge stronger connections, both personally and professionally, to ultimately achieve greater success and well-being.

Innovate | Integrate | Inspire

PacificWest 2024 isn’t just another conference — it’s your opportunity to connect with thought leaders, gain actionable insights and turbo-boost your work with a renewed sense of purpose. Whether you’re looking to spark creativity, build meaningful relationships or stay ahead of industry trends, this elevated conference experience will not disappoint. Take a look at the full schedule and register today!