by Leigh Fortier | Oct 6, 2025 | Guest Columns, Sales & Marketing
In today’s market, where buyers scroll through dozens of listings in seconds, first impressions don’t just matter – they decide outcomes. Buyers aren’t just purchasing square footage; they’re making emotional decisions about where they see themselves living. This is...
by Sean Landreth | Sep 22, 2025 | Advice for Agents, Guest Columns, Sales & Marketing
In the vacation rental world, a beautiful view and a fresh coat of paint aren’t enough to guarantee success. I have seen too many buyers jump into this market chasing glossy Instagram images, only to find the reality is much more complex. If your clients are thinking...
by Connie Adair | Jul 30, 2025 | Advice for Agents
In an age when everything happens online, it’s more important than ever to make a human connection and just have fun, says Broker Laurie Gagnier of Re/Max Affiliates Realty Ltd. in Ottawa. A great way to do that is through client appreciation events, and it’s...
by Andrew Fogliato | Jun 24, 2025 | Sales & Marketing
“Don’t worry, you just need one extra deal and you’ll pay for this for the whole year!” I could probably retire if I had a dime for every time I heard that pitch for a real estate product. It’s everywhere. Realtors are one of the most targeted groups in business....
