by Andrew Fogliato | Jun 24, 2025 | Sales & Marketing
“Don’t worry, you just need one extra deal and you’ll pay for this for the whole year!” I could probably retire if I had a dime for every time I heard that pitch for a real estate product. It’s everywhere. Realtors are one of the most targeted groups in business....
by Andrew Fogliato | Apr 22, 2025 | Sales & Marketing
If you’ve spent more than five minutes in real estate, you’ve heard this complaint: “The leads are sh*t.” As the owner of a real estate marketing agency, I’ve lost count of how many times I’ve heard it. It comes up on sales calls, in client reports, or in casual...
by Andrew Fogliato | Aug 14, 2024 | Events, Sales & Marketing
“The leads are sh*t.” A phrase we hear all the time in the real estate industry. Sure, almost every industry says the same thing but it’s especially popular in real estate. People invest a lot of time and money into leads and many are not seeing a return. Paying...
by Web of Words | May 15, 2024 | Advice for Agents, Sales & Marketing
In today’s digital world, where the majority of consumers research and begin their home search online, a strong social media presence is essential for building a lasting impression in competitive real estate markets across the country. To stand out in a sea of...
by Jamie Burke | Feb 2, 2024 | Advice for Agents, Sales & Marketing
In 2023, HubSpot reported that the main reason 63 per cent of realtors were using social media was to promote their property listings. Given today’s digital landscape, this hardly comes as a surprise. But does social media really lead to leads for realtors? An...
