Century 21 Archives - REM https://realestatemagazine.ca/tag/century-21/ Canada’s premier magazine for real estate professionals. Thu, 30 Oct 2025 23:41:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://realestatemagazine.ca/wp-content/uploads/2022/09/cropped-REM-Fav-32x32.png Century 21 Archives - REM https://realestatemagazine.ca/tag/century-21/ 32 32 The Real Deal: Industry highlights for October 2025 https://realestatemagazine.ca/the-real-deal-industry-highlights-for-october-2025/ https://realestatemagazine.ca/the-real-deal-industry-highlights-for-october-2025/#respond Fri, 31 Oct 2025 09:03:48 +0000 https://realestatemagazine.ca/?p=40849 From major leadership shifts to exciting new brokerages and expansions, we're rounding up what’s new in Canadian real estate

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Each month, REM shares brokerage expansions and conversions, leadership appointments and other key industry moves. Have an announcement to share? Email your news to editor@realestatemagazine.ca by the 26th of each month, and don’t forget to include a photo!

Expansions, mergers and conversions

 

Sutton Group expands in the west

 

Real estate company Sutton Group is expanding its reach with two new offices.

This month, Sutton announced the grand opening of Sutton Beeline Calgary and Sutton Centre Kelowna.

The establishment of the new locations was strategic, says Sutton, as both Kelowna and Calgary offer “significant market opportunities for growth.” 

Sutton Beeline in Calgary is led by managing broker Zaeena Gul, while Sutton Centre Kelowna is co-led by managing brokers Emily Coates and John Skender. 

“The opening of Sutton Beeline Calgary and Sutton Centre Kelowna represents a significant step forward for Sutton,” said Beatrice Cosentini, vice-president of Sutton’s western region.

“In a market where there is increased demand for innovative solutions, this team exemplifies the forward-thinking vision and enthusiasm required to drive meaningful change in the market.”

 

Royal LePage welcomes Saskatchewan brokerage

 

Mark Zawerucha

 

Royal LePage is announcing the opening of Royal LePage Success Realty, based in Yorkton, Sask. 

The brokerage will serve clients in Yorkton, as well as surrounding communities including Melville, Springside, Saltcoats, Theodore, Good Spirit Lake and beyond. 

The new brokerage is led by Mark Zawerucha, formerly an associate broker with Re/Max, who brings nearly a decade of real estate experience to his new ownership role.

“In the short term, my goal is to establish Royal LePage Success Realty as a trusted name in Yorkton and surrounding areas,” said Zawerucha. “Long term, I want to grow a strong team of professionals who share my commitment to delivering outstanding service to clients.”

Executives Property Management and Century 21 Assurance Realty Ltd. join forces

 

Treena Piva

Property management company Executives Property Management (Formerly Real Property Management), which services Kelowna and the B.C. Interior, has merged with Century 21 Assurance Realty Ltd.

Treena Piva and Aaron Piva of Executives Property Management will continue their leadership as managing directors of property management.

Century 21 Assurance Realty is led by managing broker Kim Davies.

“Our mission has always been to serve with integrity, lead with purpose, and create value for both investors and residents,” said Treena Piva. “Together, we’re taking that promise to the next level – continuing our commitment to redefine and elevate the expectations of property management through strategic innovation, advanced technology, and next-level service.”

 

Corcoran Horizon Realty opens new Hamilton office

 

Corcoran Horizon Realty is deepening its roots in Ontario with the opening of its newest office in Hamilton. 

Heading up the office as broker/managing partner is Martinus Geleynse, who brings over 16 years of experience in real estate, marketing and community development to the role, according to a company statement. 

“Our new Hamilton office reflects our belief in the city’s resilience, diversity and unmatched character,” said Cliff Rego, CEO and broker of record for Corcoran Horizon. “Hamilton is a place of reinvention and grit, where heritage meets innovation. We’re proud to establish a presence in a city that’s not only steeped in history but also driving forward with creativity, entrepreneurship, and community spirit.”

Corcoran is already established in the markets of Kitchener, Cambridge, Port Severn and Toronto.

 

Odyssey Retail Advisors expands to Canada

 

Odyssey Retail Advisors, a premier real estate advisory firm, is expanding into the Canadian retail market with a footprint in Toronto.

Headquartered in New York, with offices in Miami, Chicago and Los Angeles, the firm advises luxury and contemporary retailers in expanding their presence worldwide and guides developers in creating upscale shopping destinations.

Joining Odyssey as part of the Canadian expansion are Casdin Parr, David Bishop and Ryan McCarthy as executive vice presidents, along with Lesia Czech as director.

Together, they bring decades of experience advising national and international retailers across the Canadian retail landscape, says a company statement.

“This is a pivotal step in Odyssey’s continued evolution as a global advisory platform,” said Rich Johnson, principal at Odyssey Retail Advisors.

“Casdin, David and Ryan are widely respected for their deep client relationships, market expertise, and strategic thinking. Their presence enhances our ability to support clients in one of the most important luxury markets in North
America.”

 

Important milestones

 

New HQ for Berkshire Hathaway HomeServices Québec

 

Berkshire Hathaway HomeServices Québec is celebrating the grand opening of its new headquarters in Montreal.

Located minutes from Royalmount, dubbed the largest private development underway in the province, the move marks a step forward for the brokerage, which established itself in Québec in 2020.

The 2,000-square-foot space, located in suite 290 of 5929 Trans-Canada Highway, is designed to have the look and feel of a penthouse condominium, rather than an office, according to a company statement.

The brokerage is led by founder and CEO Sacha Brosseau, who is planning to expand across the province. 

“We will grow with the right people, at the right pace,” he said in a statement. “We’ve witnessed what happens when large corporations prioritize spreadsheets over their brokers, and we are building a different kind of company—one where growth serves to strengthen and support every member of our organization.”

 

Engel & Völkers Ottawa signs up for another decade

 

Engel & Völkers Ottawa recently announced the renewal of its franchise agreement, marking a decade in Ottawa’s high-end real estate market and committing to another 10 years under license partners John King and Larry Mohr. 

Since 2016, Engel & Völkers Ottawa has expanded to four shops across the metropolitan region. 

The brokerage has become a major player in Ottawa’s luxury segment, representing 12 per cent of all properties sold over $1 million and a commanding six per cent of the overall market share, according to a company statement.

Their 150 advisors make up three per cent of the local real estate board. 

 

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The Real Deal: Industry highlights for September 2025 https://realestatemagazine.ca/the-real-deal-industry-highlights-for-september-2025/ https://realestatemagazine.ca/the-real-deal-industry-highlights-for-september-2025/#respond Tue, 30 Sep 2025 09:04:29 +0000 https://realestatemagazine.ca/?p=40327 From major leadership shifts to exciting new brokerages and expansions, we're rounding up what’s new in Canadian real estate

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Each month, REM shares brokerage expansions and conversions, leadership appointments and other key industry moves. Have an announcement to share? Email your news to editor@realestatemagazine.ca by the 26th of each month, and don’t forget to include a photo!

Leadership moves

 

Re/Max Twin City adds to leadership team

 

Re/Max Twin City Realty has appointed Brian Santos as managing broker for its Waterloo, Ont., and New Hamburg, Ont., offices. 

Santos brings 17 years of experience to the role, including as a past president of the Kitchener-Waterloo Association of Realtors and two-term director at Ontario Real Estate Association (OREA).

He is also respected for his community work through Scotland’s Yard, which has raised over $4 million for children’s care in local hospitals.

“Joining REMAX Twin City is an incredible opportunity to be part of a brokerage that values growth, innovation, and community,” said Santos. “I’m looking forward to building on the strong foundation already in place and helping our agents and offices reach even greater heights.”

 

Expansions and conversions

 

Re/Max Excellence expands with new office in Brampton

 

Mississauga, Ont.-based Re/Max Excellence is expanding its network to nearby Brampton. 

Broker/owners Gurv Dhillon and Aman Bhandaal are welcoming over 20 agents to their new office located at 456 Vodden Street.

“The decision to open another Re/Max office was driven by our commitment to growth, agent success, and expanding our footprint in a high-potential market,” said Bhandaal. “Seeing our agents achieve their dreams and build successful careers is what makes this expansion truly rewarding. 

 

Nest Seekers expands into Toronto’s Yorkville district

 

Nest Seekers International has opened its Ontario flagship office in Toronto at 101 Yorkville Ave., marking a key step in the company’s Canadian expansion.

“The launch of our Yorkville flagship is a defining moment for Nest Seekers in Canada,” said Angelo Ferlisi, broker of record for Nest Seekers Ontario. “It establishes our presence in one of the world’s most coveted luxury markets and sets the stage for growth and global collaboration.”

Founded in 2002 by CEO Eddie Shapiro, Nest Seekers bills itself as one of the fastest-growing privately held luxury real estate brokerages in the world. It operates more than 80 offices and employs over 2,000 professionals across major international markets. The firm has closed over US$100 billion in real estate transactions.

In addition to residential and commercial properties, Nest Seekers offers services for ultra-high-net-worth clients, including brokering yachts, fine art and private aircraft. The company is known for its use of media, technology and cross-market strategy to connect buyers and sellers globally.

 

Macdonald Realty opens new office in Whistler Village

 

Macdonald Realty has opened a new office in the heart of Whistler Village, B.C., expanding its presence in the Sea-to-Sky region.

Though active in the Whistler market for years, the new space signals a renewed focus, led by managing broker Patricia Place, says a company statement. It works in tandem with the company’s Squamish office, which holds the largest share of local listings.

Located at #124-4338 Main Street, the office is designed with flexibility in mind. It offers open workspaces where agents can meet clients, collaborate with colleagues, or work between showings.

Agents based in Whistler also benefit from full-service support from the Squamish location, including conveyancing and admin help.

Macdonald Realty now has 19 residential offices and more than 1,100 professionals across B.C.

 

Important milestones

 

CENTURY 21 Lakeside returns to rebuilt office two years after wildfire

 

Two years after the Bush Creek East wildfire tore through parts of the Shuswap Lake region in British Columbia, CENTURY 21 Lakeside Realty has returned to its rebuilt office in Scotch Creek.

The fire, which began in July 2023, caused widespread destruction across the North Shuswap area. Among the more than 100 structures lost was CENTURY 21 Lakeside’s office. Owner Kevin Campbell remembers the evacuation happening within minutes.

“We got the phone call that the fire was coming down the hill and we had to get moving immediately,” said Campbell “We didn’t have time to get into the office and take anything out – it got dangerously windy, the evacuation order came in, and everybody ran. In a matter of minutes, the office was gone.”

While the building was lost, no one on the team was injured. In the months that followed, the business operated out of a temporary location while the community began the long process of rebuilding.

The new office officially reopened this summer. Built on the same site, it now serves as a symbol of resilience for the business and the community.

CENTURY 21 Lakeside has been part of the CENTURY 21 Canada network since 1976 and recently renewed its franchise agreement through 2029.

 

CENTURY 21 Bamber marks 40 years in Calgary real estate

 

CENTURY 21 Bamber Realty is marking its 40th anniversary, highlighting four decades in Calgary’s real estate industry.

Founded in 1984, the brokerage has grown to become one of the top-performing CENTURY 21 offices in Canada. Owner George Bamber said the company’s focus remains on supporting Albertans through real estate transactions while fostering a strong, experienced team.

A key development in its anniversary year is a merger with CENTURY 21 Elevate. The Elevate team, led by Andre and Tanya d’Abadie, has joined the Bamber office, bringing with them over 20 years of experience in property management. Andre d’Abadie will now lead Elevate Property Management under the Bamber umbrella, expanding the brokerage’s range of services.

Bamber, who began his real estate career at age 23, said mentorship is central to his leadership approach. “It’s about guiding agents and helping them grow into the profession,” he said.

Bamber also serves on Alberta’s Residential Council and has previously served on the Calgary Real Estate Board. He says contributing to the industry’s development remains a priority.

 

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Compass to acquire Anywhere Real Estate in ‘monumental’ deal https://realestatemagazine.ca/compass-to-acquire-anywhere-real-estate-in-monumental-deal/ https://realestatemagazine.ca/compass-to-acquire-anywhere-real-estate-in-monumental-deal/#respond Mon, 22 Sep 2025 19:23:13 +0000 https://realestatemagazine.ca/?p=40081 New York-based real estate giant Compass announced Monday it will acquire Anywhere Real Estate, bringing together 340,000 real estate professionals globally

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In a move set to reshape the global real estate landscape, Compass announced Monday it will acquire rival firm Anywhere Real Estate, consolidating some of the biggest brands in the business.

The all-stock transaction is valued at approximately US$1.6 billion.

The combined company will be worth around US$10 billion and will bring together roughly 340,000 real estate professionals across about 120 countries and territories, said an official statement.

The deal marks a game-changing merger in the residential real estate sector, combining Compass — the largest residential brokerage in the United States by sales volume — with Anywhere’s portfolio of prominent brands, including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA and Sotheby’s International Realty.

“Today marks a monumental step towards our mission to empower real estate professionals with everything they need to grow their business and better serve their clients,” said Compass CEO and founder Robert Reffkin. “I have deep respect for Anywhere’s leadership, agents, employees, culture, and brands. By bringing together two of the best companies in our industry, while preserving the unique independence of Anywhere’s leading brands, we now have the resources to build a place where real estate professionals can thrive for decades to come.”

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Century 21 Canada announces property management platform partnership https://realestatemagazine.ca/century-21-canada-announces-property-management-platform-partnership/ https://realestatemagazine.ca/century-21-canada-announces-property-management-platform-partnership/#respond Thu, 24 Jul 2025 09:00:00 +0000 https://realestatemagazine.ca/?p=39276 The real estate company is rolling out a new platform with Propra, which it says will help its offices streamline property management services

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Century 21 Canada is announcing a new partnership with Propra, a Canadian-built property management software platform. 

Following an extensive review of potential providers, Propra was selected for its “modern, intuitive technology and deep understanding of the operational and regulatory requirements unique to Canadian property managers,” says Century 21. 

“Propra stood out as a forward-thinking partner with a proven ability to meet the complex needs of property managers in Canada,” said Todd Shyiak, executive vice president of Century 21 Canada.

“Their platform aligns with our vision to support our offices with tools that are powerful and easy to adopt and scale.”

As part of the agreement, Century 21 Canada offices will receive exclusive pricing. Offices using third-party rent collection tools may also realize cost savings through Propra’s integrated rent collection features.

The partnership will roll out over the coming months.

 

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After a wild market run, Krista Bradley navigates a new normal in Southern Georgian Bay https://realestatemagazine.ca/after-a-wild-market-run-krista-bradley-navigates-a-new-normal-in-southern-georgian-bay/ https://realestatemagazine.ca/after-a-wild-market-run-krista-bradley-navigates-a-new-normal-in-southern-georgian-bay/#comments Mon, 30 Jun 2025 09:04:52 +0000 https://realestatemagazine.ca/?p=38884 Krista Bradley guides buyers through Collingwood and Blue Mountain’s shifting market—balancing post-boom reality with strategic pricing, patience, and a four-season lifestyle appeal

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Realtor Krista Bradley prides herself on helping people settle into a simpler life outside the bustle of Toronto, but navigating rapidly changing market conditions over the last five years in Collingwood and The Blue Mountains has been anything but simple.

The Century 21 agent said her local market is coming back to earth after a whirlwind few years, which started with a “huge boom” during COVID-19 as city dwellers exited in droves, seeking an escape a couple of hours outside of the city. 

That lasted until 2022, when interest rates began climbing from historic lows. 

“And then there was the inevitable crash. And I’ll call it a crash, but it was more of a reality check,” said Bradley.

“It was not a sustainable state of affairs.”

 

A return to the long-term trend

 

At the early 2022 peak, the median price in Muskoka and Simcoe County was nearly $1.4 million for waterfront residential and $900,000 for non-waterfront, according to OnePoint Association of Realtors (which has a new data reporting system since December 2024). 

Through to the end of 2024, prices steadily ticked downward and leveled out to where they would have been with typical year-over-year increases. 

We started to see over the past couple of years some nice interest rate reductions,” said Bradley.

“So, there was this feeling of optimism that our markets are now going to start to climb again.”

 

Tariffs trigger uncertainty, stalling spring market optimism

 

Many sellers began 2025 feeling hopeful that a long-anticipated spring market was finally within reach, only to see that optimism stall amid uncertainty triggered by new U.S. tariffs. 

“Here I am in Collingwood and Blue Mountain—we’re very driven by skiing. We are a ski community, so our market historically has been a fall market, but we thought this year, this is it. We’ve had four or five interest rate reductions in a row. We’re going to see a spring market. And then we had the tariff.”

The shift in momentum was immediate.

“Essentially, the tariffs made everybody just put the brakes on, because there’s so much uncertainty now in the market—uncertainty from buyers’ perspective, not knowing whether their jobs are stable, or whether our prices are going to continue to erode,” she said. “We went from a period of extreme boom, to a bit of a letdown, to a feeling of optimism, to now again a bit of a disappointment.”

 

Setting seller expectations in a shifting market

 

Bradley is finding that setting clear and realistic expectations with sellers has become more crucial than ever.

“The biggest thing is having conversations with my clients that are rooted in reality,” said Bradley. 

She emphasizes that the market has fundamentally changed—gone are the days when a listing virtually guaranteed a quick sale.

“In this market, we have to be patient and strategic,” she said. “A listing won’t move just because it’s listed. It takes the right marketing and the right price.” 

According to Bradley, pricing is now more critical than ever, as buyers come armed with research and knowledge about neighbourhood trends and comparable sales.

“Buyers are savvy,” she said. “They know what properties are worth and are doing more due diligence than ever before.”

While demand may still be steady in some areas, she said that the path to a sale is no longer a straight line. “It’s about knowing your market, knowing your buyer, and being realistic about timelines,” she said.

 

From retirees to families: A changing buyer profile

 

The buyer profile in Blue Mountain and Collingwood is shifting, with a growing number of young families and second-home buyers joining what was once a retiree-dominated market. “We’re seeing a shift from primarily retirees to increasingly more families and younger individuals,” said Bradley.

While active retirees are still a part of the mix—often downsizing into condos or low-maintenance homes—there’s now a notable influx of executives who can afford a second property, and families eager to trade city life for something quieter and more connected.

Bradley had once made that decision for herself, trading a busy city lifestyle for a more peaceful and safe environment to raise her son. 

 

Blue Mountain’s four-season lifestyle attracts savvy investors

 

Long regarded as a premier winter destination for skiers, Blue Mountain is now gaining traction with investors drawn to its emerging four-season appeal. 

“Historically, this area was a draw for skiers, especially around Blue Mountain,” said Bradley. “But now, we have unbelievable beaches, golf courses, wineries, and a huge biking community.” 

The shift from a seasonal retreat to a year-round hotspot is creating new opportunities in the short-term rental market.

Where properties once sat vacant for much of the year outside ski season, investors are now seeing steady demand through spring, summer, and fall.

“It’s become truly four seasons,” she said. “Their properties don’t sit vacant for the other eight months of the year.” Visitors are coming not just to ski, but to enjoy hiking, mountain biking, beach days, and local wine tours. As a result, Blue Mountain is no longer just a winter playground—it’s an all-year destination with consistent returns across every season.

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The Real Deal: Industry highlights for June 2025 https://realestatemagazine.ca/the-real-deal-industry-highlights-for-june-2025/ https://realestatemagazine.ca/the-real-deal-industry-highlights-for-june-2025/#respond Mon, 30 Jun 2025 09:03:11 +0000 https://realestatemagazine.ca/?p=38892 From major leadership shifts to exciting new brokerages, expansions, and award wins across the country, we're rounding up what’s new in Canadian real estate

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Each month, REM shares brokerage expansions and conversions, leadership appointments and other key industry moves. Have an announcement to share? Email your news to editor@realestatemagazine.ca by the 26th of each month, and don’t forget to include a photo!

Leadership appointments

 

Parm Sidhu joins Re/Max Elite as broker of record

 

Re/Max Elite has appointed Parm Sidhu as its new broker of record and operations manager. With 18 years of experience in Alberta real estate, Sidhu will manage operations across all three Re/Max Elite offices in Edmonton, offering strategic direction and agent support.

Previously, Sidhu helped grow Alberta’s largest non-franchise brokerage, increasing its agent count from 50 to over 1,300 in six years. Her approach emphasized compliance, accountability, and development.

A Canadian Army veteran, she leads with structure and service. She has also served on the boards of the Alberta Real Estate Association and the Realtors Association of Edmonton.

“I’m excited to join Re/Max Elite and lead a brokerage that shares my values of professionalism, transparency, and excellence,” said Sidhu.

Retirements

 

Century 21 Canada broker Marg Bowlen retires after four decades of leadership

 

Marg Bowlen has stepped down as broker-owner of Century 21 Trident in Dartmouth, NS. after more than 40 years with the company. She began her career in 1980 as the office secretary when the brokerage first opened and became office manager in 1986. She was licensed the following year and became co-owner with Gary Chambers. In 1988, Bowlen became the broker.

Throughout her career, Bowlen focused on building strong operations and supporting agent growth. Under her leadership, the office developed a reputation for consistency and agent support. She worked closely with her leadership team, including longtime colleague Lisa Surette.

She also served with the provincial association for many years, offering input on real estate issues in the province. Outside of real estate, she supported several community programs, including youth hockey leagues, school breakfast programs, and Century 21 Canada’s national charitable partner, the Easter Seals Kids to Camp Program.

Surette, who worked alongside her for years, said, “She’s the kind of friend you always want in your corner… when the agents succeed, the company succeeds. And she has lived that truth every single day.”

Century 21 Trident will continue operations under its current team.

Business expansions

 

Century 21 Green Realty acquires Brampton-based Century 21 Empire Realty

 

Century 21 Green Realty has acquired Century 21 Empire Realty, a Brampton-based brokerage founded in 2017. The deal adds over 100 agents to the Century 21 Green Realty network and expands its operations in the Greater Toronto Area.

Century 21 Green Realty, led by broker of record Lakhvir Randhawa, now has offices in Mississauga, Brampton, and Milton. The brokerage offers weekly training, full-time admin and marketing support, and a structured leadership team.

“Our mission has always been to train, mentor, and elevate agents into industry leaders,” said Randhawa.

Agents from Century 21 Empire Realty will now have access to additional support systems and professional development resources.

“This isn’t just about growth in numbers, it’s about elevating the quality of service and leadership,” said Todd Shyiak, executive vice president of Century 21 Canada.

Century 21 Green Realty plans to continue expanding its services and training across the region.

Awards and accolades

 

Five Canadian agents named to “30 Under 30” list by Coldwell Banker

 

Five Coldwell Banker Canada agents have been named to the 2025 Coldwell Banker 30 Under 30 list, an international recognition awarded to top young professionals in the global Coldwell Banker network.

Selected from over 100,000 affiliated sales professionals in approximately 2,900 offices across 45 countries and territories, the honourees were chosen for their leadership, innovation, and service early in their careers.

The Canadian recipients are:

  • Brody Reimer – Coldwell Banker Signature (Saskatoon, Sask.)

  • Hunter Butts – Coldwell Banker Performance Realty (Amherst, N.S.)

  • Stephen Jacyk – Coldwell Banker Park Avenue Real Estate (Beausejour, Man.)

  • Jake Sherninin – Coldwell Banker Executives Realty (Castlegar, B.C.)

  • Nathan Round – Coldwell Banker Northern Bestsellers (Yellowknife, N.W.T.)

“We couldn’t be prouder of these five Canadian agents and all they have accomplished,” said Karim Kennedy, CEO of Coldwell Banker Canada. “They reflect everything our brand stands for: entrepreneurial spirit, strong community roots, and a genuine commitment to helping people find their way home.”

The recognition highlights Coldwell Banker Canada’s growing national network and focus on supporting next-generation talent.

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Nelson Goulart moves brokerage to Century 21 https://realestatemagazine.ca/nelson-goulart-moves-brokerage-to-century-21/ https://realestatemagazine.ca/nelson-goulart-moves-brokerage-to-century-21/#respond Wed, 12 Mar 2025 09:03:27 +0000 https://realestatemagazine.ca/?p=37544 Veteran broker Nelson Goulart has joined Century 21 Canada, bringing his 45-person team to the newly established Century 21 Signature Service in Mississauga

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Veteran broker Nelson Goulart has joined Century 21 Canada, bringing his 45-person team to the newly established Century 21 Signature Service in Mississauga, Ont.

Goulart, who has more than 35 years of experience in the industry, made the move from Better Homes and Garden with his wife and business partner, Maria Goulart. The pair cited Century 21’s technology platform and brand reputation as key factors in their decision.

“When we were looking at making a change in Canada, we carefully evaluated all the top brands and Century 21 Canada stood out,” Goulart said. “The technology, the support, and the reputation of the brand align perfectly with our vision.”

Goulart has held various leadership roles throughout his career, including president of the Mississauga Real Estate Board, a broker-owner and in corporate management. 

Goulart says brokerage will focus on agent development, providing mentorship and support to help agents navigate the evolving real estate market. “Our agents have to be able to execute on those systems and then that’s where accountability enters the picture,” Goulart said. “We want them to know that we have an open-door policy, and we’re ready to answer any questions they have.”

Todd Shyiak, executive vice president of Century 21 Canada, welcomed the brokerage’s addition to the network. “Nelson and Maria’s vision for their agents aligns perfectly with what we hope to achieve with our brokers,” he said.

Goulart and his team will operate in the Mississauga market, where they aim to grow their brokerage and provide resources to help agents succeed in a shifting real estate landscape.

 

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Fighting back against burnout https://realestatemagazine.ca/fighting-back-against-burnout/ https://realestatemagazine.ca/fighting-back-against-burnout/#respond Fri, 21 Feb 2025 10:00:50 +0000 https://realestatemagazine.ca/?p=37185 How agents and brokers can take action before it becomes too much

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It’s no secret that to become a high-performing agent, you must be willing to put in constant work and always hustle for that next lead. It can be rewarding – but also exhausting. More than 4 in 10 Canadians report feeling burnt out at their jobs, and the National Association of Realtors estimates that 80 per cent of real estate agents may experience burnout at some point in their careers, with high-performing agents being the highest risk. 

 

Fight back against burnout and hustle culture

 

So many resources aimed at high-performing agents encourage the never-ending hustle and putting in long hours to find success. Real estate requires self-motivation, but burnout doesn’t have to be the price of success. Here are some tips, according to the National Association of Realtors:

    • Plan a schedule and stick to it: An agent could work around the clock if they wanted to, but that’s a fast way to lose control of your life. Plan working hours and a schedule and then make sure to stick to them – this ensures time to properly decompress.
    • Utilize tools to stay organized: If you’ve got leads you need to follow up on and hundreds of calls to make, it’s easy to get overwhelmed. Identify which tools aimed at agents (and there are hundreds!) actually help you take control over your tasks and lay them out in the most manageable way possible. 
    • Learn to set limits: It seems almost impossible that there might be a time when you have to turn down a lead, but you might find yourself already juggling the clients you have. Sometimes, the best thing to do for yourself and a potential new client is to learn when to refer them to a trusted colleague. 
    • Know how to ask for help: Real estate can be lonely, but it doesn’t have to be! When you feel yourself getting overwhelmed, reach out to your broker or another agent in your office. You might be surprised to learn how common burnout is and see what management tactics have worked for others.

 

How Brokers can help their agents

 

If a good broker wants to retain their top performers, looking out for their mental health will keep them in the business longer and strengthen the broker-agent relationship. Alongside tools and tech, personal support will ensure your high-level agents feel heard and taken care of, and it will only help their output if they’re managing their work/life balance.

So what can a broker do to catch the signs of burnout early? 

  • Schedule one-on-one check-ins: Brokers are busy, but even ten minutes to check in and offer friendly advice could help a struggling agent open up
  • Encourage set time in-office: Most agents keep their own schedule, but planning some time to gather everyone for an office meeting is a great way to keep agents connected to a larger support network of their peers. 
  • Educate agents on recognizing the signs of burnout: Have ongoing conversations with new and veteran agents on how to recognize the signs of burnout, and how a healthy work/life balance is the superior option over the hustle culture of the real estate industry.

 

The team at CENTURY 21 Canada prides itself on providing their brokers with personal support, and they encourage the same in franchise offices. Todd Shyiak, CENTURY 21 Canada’s executive vice president has seen first-hand how much difference an involved broker can make in an agent’s career. 

“The best retention tool in a broker’s pocket is the relationship they build with their agents. If a good broker can build a bond that allows them to open up when things get difficult, they’ll find those agents appreciate that level of care and concern, and they’re willing to stay with that brokerage through thick and thin because they know that’s where they’re cared for.”

Being successful in real estate isn’t an easy road, but it doesn’t have to be a lonely one. When you hit those bumps in the road and the pressure mounts, just knowing what’s happening is half the battle to getting back on your feet. The other half is asking for help – just because you feel alone, doesn’t mean you are.

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From fixer-upper to fundraiser: How one brokerage is turning renovations into charity https://realestatemagazine.ca/from-fixer-upper-to-fundraiser-how-one-brokerage-is-turning-renovations-into-charity/ https://realestatemagazine.ca/from-fixer-upper-to-fundraiser-how-one-brokerage-is-turning-renovations-into-charity/#comments Mon, 27 Jan 2025 10:05:51 +0000 https://realestatemagazine.ca/?p=36935 A brokerage is taking a charitable approach to flipping after buying a home with the intention of renovating, selling and donating proceeds to charity. 

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The home in Owen Sound will be flipped and sold, with profits going to local charities, source: flippedgreybruce.ca/

You never know when inspiration will strike. Mike Seiler was watching a home renovation show while he and his wife were on holiday when had an idea. With the size of his brokerage, his realtor base and his ties to the community, he wondered: why couldn’t a home be flipped and the proceeds donated to local charities?

Indeed, why not? An energetic, excited Seiler, broker/owner of Century 21 In-Studio Realty Inc. in Owen Sound, Ont., got to work. The realtor, who has about a decade of personal home-flipping experience, spoke to a few colleagues. They loved the idea. Flipping is not new, but involving the community and charities makes this a fresh idea, Seiler says. “I’m notorious for coming up with ideas.”

 

Building a plan to give back

 

He created a business plan, putting his vision on paper. In a nutshell, the plan calls for a house to be purchased (done); renovated with the help of contractors using donated supplies and services in return for advertising/publicity; and cash from the sale to be donated to local charities.

The project relies on getting as much for free as possible—someone donating a product and someone giving their services to install it—in order to make as much for the charities as possible, Seiler says.

His goal is to sell the renovated home for “north of $800,000” with a couple of hundred thousand dollars or more going to the charities.

He and some agents in his office came up with the funds and purchased the house for cash (for an undisclosed amount).

 

Picking the right house 

 

He says the home is an ideal candidate for flipping. It has a “septic that is sized right, a new roof and it’s on a lot that’s over a half acre with mature trees. It’s on Highway 6, a main artery, but is set back from the road.”

The brick bungalow, built around 1978-‘80s, has been home to the second owners for about the last 40 years and shows pride of ownership, Seiler says. However, the renovation will transform its interior.

 

Community collaboration

 

Contractors and suppliers are trading skills/labour/products for advertising that includes being featured in a mini-series on Century 21’s YouTube page, as well as on social media.

Seiler hired two full-time videographers with the hopes that their work will go viral. He says the mini-series will let viewers live vicariously through every contractor and will also include fun time-lapse videos. “If we reach a million viewers, they’re happy and we’re happy.”

Instead of commercials for unrelated products/services, Seiler’s crew will create community spots for those involved with the project to offer them even more value. “We want to shine a light on our contractors and realtors.”

Local planners are on board and a new permit system that makes it easy to pull permits and ensure projects are done the right way will be highlighted, Seiler says. “The show will depict local planners as the superheroes they are.”

The seller is also excited to be involved and will provide some back story about the house in documentary-style interviews, he says. “The (former) homeowner is fuelled up to be part of the project.”

 

The show goes on 

 

Filming began in early January, with good buy-in from Seiler’s brokerage.  “We have north of 40 Realtors and the majority are on board,” he says. (Some bowed out because they are camera shy or were unsure about the type of exposure the show would bring.)

Seiler says it’s important that the project be respectful of everyone involved. “We have zero tolerance for naysayers or those who talk trash on social media.”

The eight-episode video series will be “a mash-up of fun,” with content suited to all ages. It will show homeowners, a target audience that will appreciate knowing how they can get the most from the sale of their house, and how Seiler and his team can help.

 

Adding value beyond the flip

 

“We’re not buying houses,” he says. Instead, “We can help you execute a project like this and make the most money.” 

The YouTube show will premiere on March 14. Episode 1 will include an introduction to the property. Items that can be recycled/reused (the goal is not to just fill a bin, but to find other uses for unneeded items taken out of the house) will be sold at a garage sale at the property on Friday (May 16) of the Victoria Day weekend.

On Saturday, items donated for staging will be sold during an auction run by Easter Seals, Century 21’s long-time charity of choice. Seiler says this event is expected to bring in $20,000 to $50,000.

“We are hoping that we’ll have a firm sale before the auction is over in case the purchaser wants to bid on certain items. We want a clean cash offer, a 30-60 day close and (the buyer to come) with deposit in hand.”

 

A community effort to spread the word

 

The five-month project’s benefiting charities will be announced halfway through the season.

In the meantime, Seiler is encouraging all of his realtors to reach out for publicity about the collaborative project led by the community brokerage. Broker Tim Matthews pitched this story, Seiler says. “Tim is a high performer and a friend.”

For more information about the house, events, sale and tickets, visit the project’s website.

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Agents vs. technology: Who comes out on top? https://realestatemagazine.ca/agents-vs-technology-who-comes-out-on-top/ https://realestatemagazine.ca/agents-vs-technology-who-comes-out-on-top/#comments Fri, 24 Jan 2025 10:00:16 +0000 https://realestatemagazine.ca/?p=36881 Why homebuyers still value the human touch

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With the meteoric rise in AI tools over the past couple of years, consumers are empowered to seek out answers where they would have otherwise needed a person’s help, and real estate is no exception to this disruption. It doesn’t help that stereotypes and misinformation around an agent’s role persist: are their contributions actually helpful, or just a money-grab?

Todd Shyiak, executive vice president of CENTURY 21 Canada, says that while AI tools will inevitably influence the real estate industry, the trust and connection agents build with their clients isn’t going anywhere. “We know that having to adapt and change is inevitable, and we encourage our brokers and agents to make use of AI tools. But any time saved with these tools should be reinvested in forging connections with their sphere of influence because once buyers jump into the market, they realize quickly just how important it is to have someone trustworthy serve their best interests.”

 

What the buyers don’t see behind-the-scenes

 

A study from the WAV group surveyed homebuyers and took a deep dive into what value they felt the agent they worked with brought to their home purchase. The results may not surprise industry veterans—buyers often have an incomplete idea of how much work an agent does on their behalf, but they value an agent who knows how to advocate for them when the process gets difficult. 

According to WAV’s study, “One-in-four buyers said their agent spent ten or fewer hours on their transaction”. While the time spent on each respective deal can vary, it indicates that agents aren’t communicating just how much work it takes to see a real estate deal through to the end, especially when problems arise in conversations with sellers or the property. 

 

Never underestimate human connection

 

So how does an agent bridge the gap between the value of their services and a client’s understanding of them? The study showed that the agent skills most highly appreciated were:

  1. Providing a list of homes actively on the market
  2. Negotiating with sellers
  3. Deciding on a fair bid price. 

AI could spit out a bid, or suggest talking points, but any agent will know how stressful this process can be. For now, the negotiation of a home sale is still a conversation between humans, and agents who clearly communicate their negotiating strategy will have grateful clients with keys in their hands at the end of it. 

It’s also eye-opening that buyers appreciate agents who can provide property lists—responses clearly show that they don’t just want an AI-generated list of addresses, they want friendly and knowledgeable support that can help them identify their future home.

 

Prove value from start to finish

 

An agent will act as a guide through what will likely be one of the biggest financial transactions of their client’s life so that first meeting is crucial. Even well-informed buyers may not know what to look for in a cursory home inspection, or what the fairest deal in their current market may be. 

Study respondents indicated that fair price negotiation was an area where they would have liked more communication from their agent—it can be an emotional part of the process! According to WAV, buyers are also looking for a better understanding of all aspects of the buying process, including financing and home inspection. Don’t let your clients rely solely on digital tools to find information, have a roster of seasoned professionals you can vouch for to get them to the finish line—there is still nothing more trusted than a word-of-mouth referral. 

The AI genie won’t go back in the bottle anytime soon, but it’ll be a long time before robots tell us where to live. Until that day comes, buyer agents are still able to build trust, make authentic connections and prove their worth.  

AI can’t talk a nervous client out of buyer’s remorse or point out structural issues in a foundation, so agents can breathe easy—the human touch still holds the upper hand. 

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