​Luxury real estate isn’t just about selling high-end properties. It’s about mastering a higher level of service, insight and connection.

For most agents, the jump from residential to luxury can seem daunting. The expectations are higher, the clientele more discerning and the competition fierce. But for a select group of REMAX® professionals across Canada, luxury has become not just a niche, but a cornerstone of their business success.

This October, REMAX Canada invites you to go behind the scenes with some of the nation’s most successful luxury real estate leaders in a free live webinar:
A mastermind in luxury real estate
📅 October 29th at 2:00 PM ET

This exclusive event brings together industry leaders and top-performing agents who have carved out powerful reputations in Canada’s most prestigious markets. Hosted by Don Kottick, president of REMAX Canada, and Andrew Fogliato, publisher of REM, this session promises to deliver real-world insights, candid stories and actionable strategies that will help agents better understand and succeed in the luxury space.

Beyond the price tag: What defines true luxury

When most people hear “luxury real estate,” they think of multimillion-dollar listings, oceanfront views, and custom-designed interiors. But as any seasoned luxury agent will tell you, luxury is about more than numbers. It’s about nuance.

During this session, you’ll learn how experienced REMAX agents have navigated this world and what makes their approach stand out. From branding and client experience to marketing strategies tailored for high-net-worth individuals, the conversation will offer invaluable guidance for agents looking to elevate their business.

Meet the experts: Canada’s luxury leaders

This mastermind features two powerhouse teams who have built lasting brands synonymous with luxury, trust and results.

Shannon and Tamara Stone, the dynamic duo behind REMAX Kelowna’s Stone Sisters, have become household names in British Columbia’s Okanagan Valley. Their team’s reputation for professionalism, integrity, and unmatched market knowledge has positioned them as leaders in one of Canada’s most desirable regions. They’ll share how they’ve built enduring client relationships and the key distinctions that set their luxury practice apart.

Joining from Ontario’s Golden Horseshoe, Alex Irish and Matthew Reagan of the Regan Irish Team, REMAX Escarpment Realty Inc., represent another side of Canadian luxury, one that blends local expertise with an international perspective. Their conversation will explore how to balance traditional service values with modern marketing tactics, and how REMAX agents can tap into The REMAX Collection® to build credibility in the luxury arena.

Inside the webinar: What you’ll learn

In A mastermind in luxury real estate, you’ll gain practical insight into:

• How luxury differs from residential real estate and what that means for your day-to-day business.
• The do’s and don’ts of working with high-net-worth clients, from communication style to confidentiality.
• How to position your brand to attract and retain luxury clientele.
• The tools and resources of The REMAX Collection, and how they support agents aiming to excel in the premium market.
• Personal stories from top agents, including the mistakes, lessons, and breakthroughs that shaped their careers.

This isn’t a highlight reel or a sales pitch. It’s a genuine, experience-driven discussion about what it takes to succeed when expectations are at their highest.

Why attend

Whether you’re an established agent looking to expand into luxury or a newer professional eager to learn from the best, this webinar is your opportunity to gain clarity, confidence, and connections that can shape your career path.

Luxury real estate is more than just a market segment. It’s a mindset, one defined by precision, empathy and excellence. The REMAX Collection helps agents embody that mindset, providing the marketing tools, training, and brand recognition to stand out in the most competitive markets.

Don’t miss this opportunity to learn from some of the most respected names in Canadian real estate. Register now for A mastermind in luxury real estate and discover how to elevate your business, refine your strategy, and redefine what success looks like in the world of luxury.

The content of this webinar and the views and opinions expressed by the participants and others are their own and do not necessarily reflect the position or policy of REMAX Canada or its affiliates. Experiences of REMAX sales associates and franchisees are varied, and depend on many factors, including the skill and commitment. This webinar is not intended as an offer to sell, or the solicitation of an offer to buy, a REMAX franchise only and it is intended only for real estate agents/sales associates. A franchise is offered in many jurisdictions in Canada only by delivery of a franchise disclosure document to you in compliance with applicable franchise sales laws. This webinar is for informational purposes only and is not intended to and does not supplement or otherwise modify the content of any franchise disclosure document that has been or may be provided to you. Further, if you are currently affiliated with another franchisor, this material is not intended to offer a REMAX franchise or to solicit a change in affiliation. REMAX Canada, Inc., 639 Queen St. West, Suite 600, Toronto, Ontario, M5V 2B7. Each Office Independently Owned and Operated. 25_750.

Lead generation usually takes the spotlight. It’s what agents are trained on, what marketing budgets are built around, and what most tech platforms promise to solve. It’s also why the industry treats it like a numbers game: more ads, more clicks, more money out the door.

But here’s the better question, the more profitable one:

What if your next 20 clients are already visiting your website, and you’re just not capturing them?

Across the European markets, brokerages working with Serviceform have doubled their website conversion rate, not by running more ads or buying new lists, but by simply closing the gap between inquiry and response.

Stop losing the leads you already paid for

Most real estate websites convert very little of their traffic into actual, qualified leads. And that’s assuming someone’s watching the forms, checking the inbox, and replying in time, too.

Too often, the traffic is there, but the system to turn them into clients isn’t. A potential buyer hits the site at 10:30 p.m., fills out a form, and hears back… the next day. Maybe. Or not at all. The trail goes cold. 

“We built Serviceform because we saw brokerages with strong traffic still losing momentum on the conversion side,” says Iranthi Gomes, the company’s CEO. “They weren’t doing anything wrong; they just didn’t have a system that could respond in real time, qualify leads, and route them properly.”

Today’s buyers don’t wait around

Millennials and Gen Z now make up the largest share of homebuyers. According to the National Association of Realtors, 43 per cent of all buyers in 2023 were millennials, while Gen Z is rapidly entering the market. And where do they start their journey? Online. In fact, 97 per cent of buyers use the internet to search for homes before ever speaking to an agent.

That means your next lead has already clicked through your listings. They’ve checked your services, maybe even filled out a form, but if the reply isn’t instant, they’re moving on. A late follow-up is no follow-up at all.

So what’s actually working?

Imagine if your website had a 24/7 front-desk person. One who didn’t sleep, didn’t miss a message, and could qualify a lead or book a meeting on the spot?

That’s what Serviceform gives you. A digital assistant that engages with site visitors in real time, answers basic questions, and helps route leads into your actual workflow. Whether that’s booking a showing, requesting a valuation, or setting up a call.

It’s designed to ensure the agent actually gets the lead. And according to Gomes and her team, brokerages using the system have seen conversion rates double, just by tightening up what happens after someone visits the site.

In a market where margins are tighter and lead costs are climbing, it’s not enough to just drive traffic. You have to protect it.

“There’s so much focus on generating more,” says Jarkko, Serviceform’s CTO.

“But the real advantage is making sure you don’t lose what you’ve already earned.”

No tech stack overhaul

Serviceform works alongside your existing website, CRM, and tools. The AI assistant gets tailored to your brand, your workflows, and your team. It engages like a real assistant would, qualifying leads, capturing intent, and passing it off to your actual humans when it’s time.

And for most brokerages, the win is simple: more booked meetings, fewer missed inquiries, and better ROI on the traffic they’re already getting.

What’s next: A strategic look at the shift

On Sept. 30, Real Estate Magazine is hosting a webinar with Serviceform to unpack exactly how this system works and what early adopters in both Europe and Canada are seeing. You can register for the webinar here.

The session is free, practical, and focused on helping brokerages turn existing traffic into more deals.

This isn’t about being “first” to some shiny new tech. It’s about building a system that supports the work you’re already doing and making sure good leads don’t fall through the cracks.

Because when you’ve already earned someone’s attention, the worst thing you can do is nothing.