In this episode of the Leads Are Sh*t, Andrew Fogliato and Taylor Hack discussed what AI can (and can’t) do for your business, what really gets clients calling and why you should focus less on vanity metrics and more on conversations that convert.
We cover:
✅ How agents are really using AI and why it’s a tool, not a replacement
✅ The difference between vanity metrics (views, likes, open rates) vs. actual clients
✅ Why turning comps into case studies builds credibility in listing presentations
✅ TikTok, YouTube, direct mail, and what actually gets the phone ringing
✅ Marketing vs. sales. Where to draw the line and find your balance
Missed it live? Watch the replay below.
Don’t miss the next episode of The Leads are Sh*t!
The leads aren’t the problem, the strategy is. Leads Are Sh*t is your weekly deep dive into smarter real estate marketing to help you attract, convert, and close more deals.
📅Live every Thursday at 2:00 PM EST. 🎥 Don’t miss out! Click here to secure your spot.
Related Posts
The Price Change Playbook: How top agents stay in control when listings stall
Unlock the secrets of top agents who navigate price changes with confidence and strategy. Learn how to keep control when listings stall and maintain client trust.
The Canadian Real Estate October Market Breakdown
Explore the latest trends shaping Canada’s real estate market as we dive into interest rates, housing demand, and investment opportunities—essential insights for every real estate professional.
How top Realtors stay calm when their listings don’t sell
When listings stall, top Realtors diagnose issues, ask the right questions, and reframe price changes as marketing tools. Discover their secrets to maintaining composure and leadership.
Content by REM Bot has been created with the assistance of AI. Audio and video interviews, conducted by our team with real people, are transcribed and repurposed into text for those who prefer reading. REM Bot articles are reviewed by staff before publication to ensure factual accuracy and maintain editorial standards.
