(Marvin Alexander)

Longtime Keller Williams Realty brokers Sunny Daljit and Marvin Alexander are moving their hundreds of Ontario agents to Royal LePage.

Daljit, of Mississauga, and Alexander, of Ottawa, shared their news on Wednesday. 

“Through research, I was surprised by what I thought was a legacy brand. In fact Royal LePage has progressed and invested more in the past five years than any other real estate brokerage in Canada,” said a post from Daljit, who, through Keller Williams, served Mississauga and Ottawa for 22 years.

“Royal LePage is worth taking a relook at for those interested in taking their real estate business to the next level.”

Alexander has been licensed in real estate for over 30 years and started with Keller Williams in 2009.

He founded Keller Williams Realty Centres, and led Keller Williams Integrity Realty as president.

It is understood that the conversions will bring more than 600 people into the Royal LePage network in the markets of Mississauga, Oakville, Georgestown and Ottawa. 

“We are proud that these top-tier brokerages chose to affiliate themselves with our brand, and look forward to supporting their continued success with the comprehensive resources, innovative tools and strong brand reputation that Royal LePage has cultivated over many decades,” said Royal LePage in a statement to Real Estate Magazine.

“We are confident that this partnership will further strengthen our presence and service to clients in Ontario.”

Keller Williams responds

Keller Williams is working to provide retention opportunities for the agents associated with the offices converting to Royal LePage, said spokesperson Darryl Frost.

Frost says for decades the brand has made substantial investments in its Canadian franchisees, “reaffirming our long-term commitment to support local entrepreneurs and strengthen our presence across Canada. We’re proud of our continued record of growth in Canada.”

“We’re seeing increasing demand for the Keller Williams value proposition across Canada as more agents and real estate brokerage leaders seek a model built on proven models and systems, training, and wealth-building,” Frost told REM.

He said in the last two years alone, Keller Williams has added five market centers (franchise locations) and six smaller branch office locations in Canada. Two of those franchises, including the affiliation of Living Realty, Inc., which added more than 550 agents in Canada, were launched this year.

“We have plans to launch new offices in Canada, led by strong, growth-oriented leaders committed to helping agents build thriving businesses,” said Frost.

There are currently 30 market center franchises with more than 4,300 affiliated real estate agents, as of May 31.

Over the 43-year history of Keller Williams, it has become the world’s top real estate franchise by agent count.