by Kelley Skar | Sep 11, 2025 | Advice for Agents, Guest Columns, Sales & Marketing, Technology
Back in June, I wrote about the not-so-distant future where AI-empowered buyers start to replace some of the functions we, as agents, currently provide. That piece drew plenty of opinions—some folks thought I was off my rocker, others nodded along and even added fuel...
by REM Bot | Sep 8, 2025 | The Leads Are Sh*t, Webinars & Podcasts
In this episode of the Leads Are Sh*t, Andrew Fogliato and Taylor Hack discussed what AI can (and can’t) do for your business, what really gets clients calling and why you should focus less on vanity metrics and more on conversations that convert. We cover: ✅ How...
by Andrew Fogliato | Aug 13, 2025 | Sales & Marketing
Recently, I asked ChatGPT a simple question: “Who’s the best real estate agent in Newmarket?” It gave me a list of names. Only one of them I recognized and I’ve been around long enough to know the serious players where I live. That moment stuck with me. Not because...
by Emma Caplan-Fisher | Jul 25, 2025 | News, Technology
In an industry where loyalty is often tied to commissions, culture and opportunity, Re/Max is rolling the dice on a new kind of retention strategy — one that looks a lot like your favourite coffee shop or hotel chain rewards app. The recently launched Max Engage...
by Andrew Fogliato | Jul 15, 2025 | Advice for Agents, News, Sales & Marketing
Ten years ago today, I launched a small marketing agency to help real estate agents get more clients. I didn’t have a master plan. I had just been fired from a job, and bills were due. I was in talks with another company that was more “industry-adjacent” than in the...
