REVEL Style Magazine issue X has arrived, and ten years in print has never looked so cool. As fashionable, stylish and relevant as the first issue, REVEL Style Magazine now carries a legitimate lifespan as a major emblem of the REVEL brand. This year’s tenth edition is nothing short of extraordinary, and as always, it represents the culmination of REVEL’s efforts to REVELutionize real estate. 

Launched officially at REVEL headquarters in Niagara Falls to an electric crowd of anticipating clients, colleagues, friends and family, REVEL Style issue X features lifestyle articles in the company of proud community supporters and sponsors, who have historically advanced the impact of this magazine from year to year.  

“This year’s tenth edition is a spectacular and reminiscent collection of cultural narratives set against a documented history of REVEL’s colourful influence on the real estate industry,” explains Dean Serravalle, chief editor of REVEL Style Magazine. “Once again, I believe we have captured the essence of REVEL’s vision and creative personality in this edition, as it marks ten years of success and brand growth.”

Intended from the beginning to provide another dimension to a dynamic brand name, REVEL Style magazine has evolved over the past decade. 

The initial mission of REVEL Style magazine was to document real estate culture and all of the associations derived from purchasing a property, no matter what the use or location. In the context of nearly ten years in business, however, REVEL Style magazine has also become a documentation of company growth, brand influence and corporate creativity, not to mention a lightning rod symbolizing the energy of the REVEL brand, which continues to inspire agents, clients and investors to see the potential lifestyle opportunities provided by an affiliation with real estate.

As agents and brokers alike continue to put the magazine to use for listing appointments, open houses, or to represent REVEL culture at industry conference events, REVEL Style magazine has traveled extensively as a portable brand ambassador, inviting colleagues, professionals, leaders and friends into a welcoming real estate culture driven by a modern vision and grounded by a desire to give back to the communities REVEL serves on a day to day basis. 

As a result, REVEL Style magazine has become a voice for The REVELution, announcing new trends in the industry, while introducing proven innovations REVEL has invented to better the way real estate is transacted in the country. For REVEL’s growing network of clients, it has also opened doors to communication, camaraderie and collaboration with other Realtors and brokerages, and ultimately, a visualization of the future, prognosticating movements and fashionable statements in the most modern, stylish manner.  

“Every year we try to one-up last year’s edition,” adds John Rahman, REVEL Style Magazine’s creative designer. “We take great pride in the construction of this magazine, knowing how important it is to REVEL’s brand presence in the real estate marketplace.”

This year’s launch party once again raised the bar for celebration, a hallmark of REVEL’s work culture and leadership philosophy. To REVEL is “to celebrate” and REVEL takes full advantage of every opportunity to excite its family of Realtors and clients with a reason to celebrate growth, success and prosperity together. 

“REVEL Style Magazine is the alter-ego of our brand,” explains Ryan Serravalle, co-founder of REVEL Realty Inc. “It personalizes our business mission statement and presents it to the world in a positive fashion.”

“We are so proud of this year’s edition of REVEL Style Magazine. It has truly become the primary marketing jewel of the REVEL brand,” adds Nicki Serravalle, co-founder of REVEL Realty Inc. “We believe in its impact, and celebrate the people who creatively put it together from year to year with the passion to improve upon it.”

REVEL Style magazine has become a powerful marketing tool at the brokerage level, and also a stronger voice on a grander, industry stage. Not only has it provided another narrative level to justify the relevance of independent brands in real estate circles, but also, it offers a platform to exhibit likeminded ambitions and celebratory aspirations that should be associated with the world of real estate. 

Most of all, REVEL Style magazine has given voice to lifestyles contingent upon the practice of selling and purchasing real estate. It communicates a spirit of excitement and anticipation, similar to the wave of emotions prevalent in the search for a dream home. It also depicts an attention to detail, and pays homage to creative trends that are impacting lifestyles conducive to the varying perceptions of what constitutes a home, wherever it may be. It also imparts credibility to REVEL’s clients and colleagues, while setting a new standard for marketing in this ever competitive arena of promotion. 

Furthermore, and best of all, it shows that REVEL cares enough to offer the very best efforts to advance the real estate interests of their clients, which in turn, allows REVEL to REVELutionize real estate in every dimension of this business.

Every Realtor knows the moment. The paperwork is done, the buyers are anxious and everyone’s waiting for the lawyer’s call. Sometimes it comes fast. Sometimes it drags. What makes the difference often isn’t the people, it’s the process.

Across Canada, law firms are modernizing how those moments play out. A quiet technology shift is taking hold inside the legal side of real estate. It is speeding up closings, reducing errors and giving clients and agents a smoother path to the finish line.

The shift beneath the surface

For decades, most real estate law offices ran on a mix of paper files, local servers and manual data entry. Each deal meant juggling emails, forms and follow-ups across disconnected systems. That model worked until it didn’t.

Today, more than 6,000 Canadian legal professionals are using LEAP Legal Software, a cloud-based platform that brings all of those systems together. It is part of a global network of 44,000 users and over $22 billion in invoiced transactions, built to help law firms work faster, safer and with fewer moving parts.

How Closer in LEAP conveyancing works

LEAP combines case management, document storage, email organization, billing and trust accounting into one secure workspace. For real estate firms, its integration with Closer means every stage of a deal, from the Agreement of Purchase and Sale to closing, can be managed in a single workflow.

Artificial intelligence plays a practical role. LEAP’s built-in tools can extract data from scanned or annotated purchase agreements in seconds, perform remote identity verification, and connect directly to services like Lender Lawyer Connect, title insurance, and mortgage providers.

All data is stored on Canadian servers through Amazon Web Services that meet SOC 2 compliance standards. That level of security matters in a business built on client trust.

From chaos to clarity

In a traditional setup, a single mistake, such as a missing signature, an outdated form, or a misplaced file, could delay closing day.

LEAP’s system reduces that risk by keeping every document, deadline and update in one place. Automated forms and real-time synchronization mean that if one team member updates a client file, everyone sees it instantly. 

The result is a workflow that feels less like chasing details and more like guiding them. It is not flashy technology. It is an invisible infrastructure that helps a transaction move without friction.

Built for Canada, backed by innovation

LEAP operates locally through its Canadian offices in Toronto and Vancouver. Every detail, from legal forms to compliance tools, is designed for the Canadian legal system. The company invests more than $20 million annually in research and development, continuously refining the software with regular updates and user feature requests.

That combination of local knowledge and global technology has earned LEAP recognition in the 2025 Canadian Lawyer Readers’ Choice Awards for its cloud-based practice management tools.

Everything you need for legal conveyancing

When legal workflows become faster and more accurate, the impact extends beyond the law firm. Conveyancers and Realtors gain quicker updates. Clients experience fewer delays. Deals can close on time more consistently.

Open your deals with ease from start to finish using Closer in LEAP. Simply open a new real estate matter in LEAP and Closer will take it from there, as you navigate each step of the transaction. 

Complete integrated mortgage processing using Closer’s existing integrations with all title insurance providers, including FCT, Stewart Title, Chicago Title and TitlePlus to streamline title insurance orders. 

Access useful productivity and organizational features like a month and week-view calendar for upcoming key dates, dashboard widgets, mortgage and IDV (identity verification) inboxes, custom checklists, and in-file notes. Keep your LEAP matter updated with documents automatically synced with Closer. All transactions are priced at only $75/file.

Technology is not replacing the professionals behind each deal. It is supporting them and giving lawyers and their teams the systems to serve clients more efficiently and confidently.

The best technology in real estate conveyancing does not demand attention. It earns it, one smooth closing at a time.

Learn more at leaplegalsoftware.ca/companion-products/closer/.

​Luxury real estate isn’t just about selling high-end properties. It’s about mastering a higher level of service, insight and connection.

For most agents, the jump from residential to luxury can seem daunting. The expectations are higher, the clientele more discerning and the competition fierce. But for a select group of REMAX® professionals across Canada, luxury has become not just a niche, but a cornerstone of their business success.

This October, REMAX Canada invites you to go behind the scenes with some of the nation’s most successful luxury real estate leaders in a free live webinar:
A mastermind in luxury real estate
📅 October 29th at 2:00 PM ET

This exclusive event brings together industry leaders and top-performing agents who have carved out powerful reputations in Canada’s most prestigious markets. Hosted by Don Kottick, president of REMAX Canada, and Andrew Fogliato, publisher of REM, this session promises to deliver real-world insights, candid stories and actionable strategies that will help agents better understand and succeed in the luxury space.

Beyond the price tag: What defines true luxury

When most people hear “luxury real estate,” they think of multimillion-dollar listings, oceanfront views, and custom-designed interiors. But as any seasoned luxury agent will tell you, luxury is about more than numbers. It’s about nuance.

During this session, you’ll learn how experienced REMAX agents have navigated this world and what makes their approach stand out. From branding and client experience to marketing strategies tailored for high-net-worth individuals, the conversation will offer invaluable guidance for agents looking to elevate their business.

Meet the experts: Canada’s luxury leaders

This mastermind features two powerhouse teams who have built lasting brands synonymous with luxury, trust and results.

Shannon and Tamara Stone, the dynamic duo behind REMAX Kelowna’s Stone Sisters, have become household names in British Columbia’s Okanagan Valley. Their team’s reputation for professionalism, integrity, and unmatched market knowledge has positioned them as leaders in one of Canada’s most desirable regions. They’ll share how they’ve built enduring client relationships and the key distinctions that set their luxury practice apart.

Joining from Ontario’s Golden Horseshoe, Alex Irish and Matthew Reagan of the Regan Irish Team, REMAX Escarpment Realty Inc., represent another side of Canadian luxury, one that blends local expertise with an international perspective. Their conversation will explore how to balance traditional service values with modern marketing tactics, and how REMAX agents can tap into The REMAX Collection® to build credibility in the luxury arena.

Inside the webinar: What you’ll learn

In A mastermind in luxury real estate, you’ll gain practical insight into:

• How luxury differs from residential real estate and what that means for your day-to-day business.
• The do’s and don’ts of working with high-net-worth clients, from communication style to confidentiality.
• How to position your brand to attract and retain luxury clientele.
• The tools and resources of The REMAX Collection, and how they support agents aiming to excel in the premium market.
• Personal stories from top agents, including the mistakes, lessons, and breakthroughs that shaped their careers.

This isn’t a highlight reel or a sales pitch. It’s a genuine, experience-driven discussion about what it takes to succeed when expectations are at their highest.

Why attend

Whether you’re an established agent looking to expand into luxury or a newer professional eager to learn from the best, this webinar is your opportunity to gain clarity, confidence, and connections that can shape your career path.

Luxury real estate is more than just a market segment. It’s a mindset, one defined by precision, empathy and excellence. The REMAX Collection helps agents embody that mindset, providing the marketing tools, training, and brand recognition to stand out in the most competitive markets.

Don’t miss this opportunity to learn from some of the most respected names in Canadian real estate. Register now for A mastermind in luxury real estate and discover how to elevate your business, refine your strategy, and redefine what success looks like in the world of luxury.

The content of this webinar and the views and opinions expressed by the participants and others are their own and do not necessarily reflect the position or policy of REMAX Canada or its affiliates. Experiences of REMAX sales associates and franchisees are varied, and depend on many factors, including the skill and commitment. This webinar is not intended as an offer to sell, or the solicitation of an offer to buy, a REMAX franchise only and it is intended only for real estate agents/sales associates. A franchise is offered in many jurisdictions in Canada only by delivery of a franchise disclosure document to you in compliance with applicable franchise sales laws. This webinar is for informational purposes only and is not intended to and does not supplement or otherwise modify the content of any franchise disclosure document that has been or may be provided to you. Further, if you are currently affiliated with another franchisor, this material is not intended to offer a REMAX franchise or to solicit a change in affiliation. REMAX Canada, Inc., 639 Queen St. West, Suite 600, Toronto, Ontario, M5V 2B7. Each Office Independently Owned and Operated. 25_750.

Negotiation often gets overlooked. It’s not flashy like marketing campaigns, it doesn’t generate clicks, and most tech platforms won’t teach it. Yet it’s the skill that separates good agents from great ones.

But here’s the better question, the one that actually drives results: What if the next deal you’re struggling to close could be won by improving how you negotiate?

Across Canada, agents taking the Accredited Real Estate Negotiator (AREN) Certification Course are gaining the confidence and strategies to secure better outcomes — not by working longer hours, but by mastering the art of negotiation.

Stop leaving deals on the table

Every real estate transaction involves negotiation. Yet too many agents lack a structured approach, relying on instinct instead of strategy. That can mean lost opportunities, dissatisfied clients, and fewer referrals.

“We designed AREN because negotiation isn’t just about winning—it’s about creating better outcomes for clients and for yourself,” says the course team. “It’s a systemic process that turns challenging conversations into deals and builds trust with clients.”

Today’s market demands skill

With market conditions shifting, buyers and sellers expect professionals who can navigate complexity, respond to challenges, and secure fair, effective deals. Agents equipped with proven negotiation strategies stand out, attract higher-quality clients, and close transactions more efficiently.

So what’s actually working?

AREN gives you a live, interactive, small-group course where you’ll:

• Learn principled negotiation theory applied directly to real estate.
  
• Recognize and respond to different negotiation styles and tactics.
  
• Gain confidence to handle difficult conversations.
  
• Implement a process that maximizes outcomes for clients and yourself.
  
• Earn your AREN certification to showcase your expertise.

The result? Agents leave the course ready to negotiate deals more effectively, attract better clients, and grow their business without extra marketing spend.

No complicated tech, just real results

This course runs online via Zoom, so you can learn from anywhere. Hands-on simulations and market-specific case studies make it immediately actionable. Completion earns you the AREN designation, certificate, and logo for your marketing materials.

What’s next: mastering negotiation

On Oct. 28 and 29, 2025, join the AREN Certification Course and transform how you negotiate. This isn’t about being first to new tech or flashy tools — it’s about building the skills that actually get results in real estate.

Because when it comes to closing deals, the worst thing you can do is rely on luck.

Despite real estate market fluctuations and symptomatic doom stories, REVEL continues to invest in its people, programs and infrastructure. Most recently, REVEL announced the hiring of Valerie Simoneau, who is actively developing a new program designed to build a community of collaborative administration professionals.

Conceptualized to create an inner circle motivated to REVELutionize the backend work often assigned to hired administrators, and aptly named The Pulse to symbolize the people who are the heartbeat of every brokerage, the program is determined to give admin teams a communicative voice and platform to improve the daily procedures that are so integral to the transactional operations of real estate.

“The Pulse will directly impact our agents’ success by empowering the administrators who support them. When our operations leaders are connected, resourced, and inspired, our entire brokerage rises together,” concludes Valerie Simoneau.

The Pulse, and the community it will form, is designated for all REVEL office admins, transaction coordinators, and operational leaders who are ready to level up their systems, lead their real estate salespeople/teams with clarity, keep their agents in a constant flow of business, while building a high-performance back-end integration system that drives front-end results.  

The mission statement for The Pulse is clear – build a connected, confident, and high-performance operations culture across REVEL that powers every agent’s success, from offer to closings and beyond.

REVEL sees this movement as a foundational, educational and progressive impetus that runs parallel to the company’s impressive expansion resume, which has surpassed forty locations served in Ontario in 2025.

“Having Valerie, someone who has worked alongside and built systems for some very successful real estate teams and offices in the real estate industry, was an opportunistic option that we immediately acquired for the purpose of providing additional support to the growing admin community in our company,” explains Ryan Serravalle, founder of REVEL Realty Inc. Brokerage. 

“Our admins are the people who provide consistency on the back end, and a reliable support system that our agents and leaders are relying on more frequently, as business diversifies from one success plateau to another,” adds Nicki Serravalle, founder of REVEL Realty Inc. Brokerage.  “Valerie is experienced, knowledgeable, and a key leadership piece that will certainly integrate the best efforts of our admin personnel for the purpose of making our front end systems more efficient and beneficial to our end user clients.”

The program has already taken shape at REVEL with educational and seminar programs collated to better serve admin personnel in the company. Consolidating this community and placing value on the ongoing efforts provided by administrators is the ‘pulse’ REVEL wishes to maximize, and Valerie definitely has her finger on it.

“By launching The Pulse, REVEL is making a bold investment in the heart of our business, which is our operations leaders,” adds Simoneau. “This community sets us apart as a brokerage that doesn’t just attract talent but builds sustainable, world-class teams.”

​Conveyancing has always been a detail-heavy business. Verifying clients. Running title searches. Preparing documents. Coordinating with lenders. Every step takes time. Every delay costs money. And for most firms, the process still relies on manual data entry, multiple platforms and endless back-and-forth.

Here’s the question that matters:

What if your next 10 transactions could move from signed APS to settlement without a single bottleneck?

Why paperwork is still the biggest slowdown

Even the most experienced conveyancers spend hours retyping details from APS documents, updating calendars and checking that every client and property record is accurate. Meanwhile, clients expect speed and visibility. One slow response or one missed detail can set a transaction back and put your reputation at risk.

In Ontario, the demand for affordable, efficient conveyancing is rising. Buyers, sellers and lenders all want closings to happen faster. The challenge is that many conveyancers are still working with fragmented systems that slow down every step of the process.

Clients won’t wait

Today’s buyers and sellers are online, informed and used to real-time updates. A delayed response is no longer just inconvenient. It can mean losing a client to a competitor who has built a faster, more efficient workflow.

So how can conveyancers deliver on that expectation without adding more staff or overhead?

The answer: automation that feels like an extra set of hands

Closer, built directly into LEAP, is designed to manage end-to-end conveyancing in one place. Client verification, title searches, insurance, mortgages and document generation all happen inside a single matter.

Closer’s 100+ pre-built templates let you produce professional documents in minutes. Its AI-powered data extraction pulls key information from your APS automatically, saving hours of manual entry. All details — dates, client records, property information, even accounting data — sync directly with LEAP. No double entry. No errors. Just smooth, accurate workflows from start to finish.

Think of it as a 24/7 assistant who never makes mistakes, never slows down and keeps every transaction on track. The result is simple: faster closings, happier clients and more time to focus on high-value work.

No system overhaul required

Closer integrates seamlessly with LEAP and your current processes. You don’t need to rip and replace your tech stack. Your team keeps working in the tools they know, while Closer takes care of the repetitive, time-consuming tasks behind the scenes.

For most conveyancers, the benefit is immediate: more completed matters, fewer errors and a workflow that scales with demand.

What’s next

Ontario conveyancers can now use LEAP and Closer to experience true end-to-end automation. Whether your priority is cutting manual data entry, speeding up onboarding, or ensuring every transaction detail is accounted for, the platform gives you everything in one place.

Outdated processes cost time, clients and revenue. Smarter workflows give all three back.

Book a demo to see how LEAP and Closer can transform your conveyancing practice.

Lead generation usually takes the spotlight. It’s what agents are trained on, what marketing budgets are built around, and what most tech platforms promise to solve. It’s also why the industry treats it like a numbers game: more ads, more clicks, more money out the door.

But here’s the better question, the more profitable one:

What if your next 20 clients are already visiting your website, and you’re just not capturing them?

Across the European markets, brokerages working with Serviceform have doubled their website conversion rate, not by running more ads or buying new lists, but by simply closing the gap between inquiry and response.

Stop losing the leads you already paid for

Most real estate websites convert very little of their traffic into actual, qualified leads. And that’s assuming someone’s watching the forms, checking the inbox, and replying in time, too.

Too often, the traffic is there, but the system to turn them into clients isn’t. A potential buyer hits the site at 10:30 p.m., fills out a form, and hears back… the next day. Maybe. Or not at all. The trail goes cold. 

“We built Serviceform because we saw brokerages with strong traffic still losing momentum on the conversion side,” says Iranthi Gomes, the company’s CEO. “They weren’t doing anything wrong; they just didn’t have a system that could respond in real time, qualify leads, and route them properly.”

Today’s buyers don’t wait around

Millennials and Gen Z now make up the largest share of homebuyers. According to the National Association of Realtors, 43 per cent of all buyers in 2023 were millennials, while Gen Z is rapidly entering the market. And where do they start their journey? Online. In fact, 97 per cent of buyers use the internet to search for homes before ever speaking to an agent.

That means your next lead has already clicked through your listings. They’ve checked your services, maybe even filled out a form, but if the reply isn’t instant, they’re moving on. A late follow-up is no follow-up at all.

So what’s actually working?

Imagine if your website had a 24/7 front-desk person. One who didn’t sleep, didn’t miss a message, and could qualify a lead or book a meeting on the spot?

That’s what Serviceform gives you. A digital assistant that engages with site visitors in real time, answers basic questions, and helps route leads into your actual workflow. Whether that’s booking a showing, requesting a valuation, or setting up a call.

It’s designed to ensure the agent actually gets the lead. And according to Gomes and her team, brokerages using the system have seen conversion rates double, just by tightening up what happens after someone visits the site.

In a market where margins are tighter and lead costs are climbing, it’s not enough to just drive traffic. You have to protect it.

“There’s so much focus on generating more,” says Jarkko, Serviceform’s CTO.

“But the real advantage is making sure you don’t lose what you’ve already earned.”

No tech stack overhaul

Serviceform works alongside your existing website, CRM, and tools. The AI assistant gets tailored to your brand, your workflows, and your team. It engages like a real assistant would, qualifying leads, capturing intent, and passing it off to your actual humans when it’s time.

And for most brokerages, the win is simple: more booked meetings, fewer missed inquiries, and better ROI on the traffic they’re already getting.

What’s next: A strategic look at the shift

On Sept. 30, Real Estate Magazine is hosting a webinar with Serviceform to unpack exactly how this system works and what early adopters in both Europe and Canada are seeing. You can register for the webinar here.

The session is free, practical, and focused on helping brokerages turn existing traffic into more deals.

This isn’t about being “first” to some shiny new tech. It’s about building a system that supports the work you’re already doing and making sure good leads don’t fall through the cracks.

Because when you’ve already earned someone’s attention, the worst thing you can do is nothing.

Interested in real estate? Join us for our monthly real estate Meetup to network and learn from like-minded individuals. Hosted in over 20 cities across the city, our Meetup community has over 3,000 members. Head to our Meetup.com page to find a local Meetup near you!

Why attend?

Whether you’re just looking to get started in your real estate journey or you’re a seasoned pro, there are opportunities to network with a diverse range of individuals at our Meetups. Many past attendees have found business partners, investors and local experts have helped them gain knowledge in their city. Check it out for yourself and grow your network!

Start a Meetup in your city

Interested in hosting a Meetup in your city? Message us @tcreipodcast@gmail.com and we’ll get you set up!

About the Canadian Real Estate Investor Podcast

The Canadian Real Estate Investor Podcast is Canada’s #1 real estate podcast hosted by Daniel Foch and Nick Hill. The podcast aims to provide educational content to get you set up with all the tools you need to make an investment decision.

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Niagara Falls, Sault Ste. Marie, ON – Revel Realty, an independent real estate brokerage with headquarters based in Niagara Falls, Ont., is excited to announce that high-performing real estate agents, Ali Irwin and Kirsten Bursche, will lead REVEL’s expansion into Sault Ste. Marie, Ont. 

In doing so, Ali and Kirsten will introduce REVEL’S brand presence into an area that is already strongly connected to REVEL’s presence in Sudbury, Espanola/Manitoulin, Timmins and North Bay. 

About Ali and Kirsten

Born and raised in Sault Ste. Marie, Ali Irwin joins REVEL with a deep-rooted love for her community and the people who make it so special. With a background in sales and retail banking, and having worked as a social media manager, she offers valuable insights to her clients, and strong communication and marketing expertise that will translate seamlessly into REVEL’s creative approach to real estate. 

“I am very excited to be part of a progressive, modern brokerage that reflects my own fresh perspective and community-focused mindset. We wanted to join REVEL because of its fresh take on what a brokerage should be. We love the collaborative atmosphere, and the agent support. REVEL makes real estate exciting again.”

Kirsten Bursche is also a homegrown resident of  Sault Ste. Marie, who brings a dynamic and multi-faceted approach to real estate. With over five years in the industry, she has worn many hats, starting her career in administration and quickly working her way into a leadership role at her former brokerage, while simultaneously building her portfolio as a residential and commercial realtor alongside a lead agent in the Soo, where she honed her skills in negotiation, market analysis, and client relations. 

Her journey into real estate was a meaningful shift from an early path in aviation, having studied to become a commercial pilot at Sault College before a family circumstance led her to discover her true calling. Multi-talented, Kirsten is passionate about people, properties, and creating beautiful spaces. She recently launched her own interior decorating business, KB&Co., combining her eye for design with her real estate expertise to help clients see the full potential in every space.

“We love the boutique feel of REVEL, and the client-first mindset. The locals will appreciate that they are not just another number, but a valued neighbour.  What sets us apart is our full-service approach. We offer interior decorating/staging and in-house marketing strategy across all social media platforms complimentary. We follow our clients from start to finish ensuring their happiness and a smooth transaction. Clients can expect our utmost dedication to their success as we view our clients as friends, not customers.”

Making moves in Sault Ste. Marie

Combining forces with like-minded ambitions and the right balance of energy and expertise will create an immediate impact upon the marketplace in Sault Ste. Marie, and is sure to inspire other agents looking to REVELutionize their own business under one of the fastest growing brands in the province. 

Welcoming another expansion move for REVEL in the north testifies to the scope of a vibrant real estate brand that is communicating its worth beyond regional and even provincial boundaries.  Ali and Kirsten are natural leaders, who are confident in their capabilities and committed to working beyond the status quo expectations in this profession, affirming that REVEL’s Thrive in 2025 leadership campaign is taking root with four new office expansions in the first half of the year!

“We are excited to welcome Ali and Kirsten into the REVEL family, and we are pleased to see how their aspirations for real estate synchronize with ours,” explains founder of REVEL, Ryan Serravalle. “Ali and Kirsten are accomplished professionals in the business, and we are looking forward to facilitating their career growth under the REVEL brand.”   

REVEL is confident that its focus on education, coaching, training, mentorship, and creative marketing, not to mention its top ten branding influence in the province of Ontario, will continue to create opportunities for agents, affiliations, and client networks throughout the province and beyond. 

“We sincerely value the opportunity to meet and share our business ideas with leadership candidates like Ali and Kirsten,” adds Nicki Serravalle, founder of REVEL. “At REVEL,we aim to provide more opportunities for those seeking leadership positions that we believe will improve their business and market share alongside our team-first approach to real estate.”

From its inaugural launch in 2014, founders of REVEL, Ryan and Nicki Serravalle, have built an alluring brand, which has inspired a demographic of real estate professionals, like Kirsten and Ali, who aspire to conduct business in a REVELutionary manner.  Attracting some of the highest selling teams in the nation, while developing a contingent of industry leading agents through its innovative REVEL Ed and REVEL Mentorship programs, REVEL has established itself as a credible and promising option for reputable real estate agents, brokers, and prominent teams, who are seeking to take the next step in their career paths – leadership, ownership of, or partnership with, a REVEL office.

In this ambitious tradition, Kirsten and Ali will lead REVEL into a new location, Sault Ste. Marie, under the umbrella of a brand that fosters credibility and growth alongside its creative marketing acumen. 

“We have high expectations for this recent expansion into Sault Ste. Marie because these agents have set such a high standard for excellence in the industry,” explains Nicki Serravalle.

Never a brokerage to back down from growth, provision of opportunity, or expansion, even in tough times, REVEL has always created its own space in competitive real estate markets throughout Ontario.  As a result of this commitment to creating opportunities for like-minded professionals, the brand continues to attract and promote top performing and community respected agents like Kirsten and Ali, who look to diversify their business, real estate and investment interests through leadership of a REVEL office.

After 40 years in real estate, I’ve seen one truth play out again and again: most deals don’t fall apart over price. They fall apart because we argue positions instead of uncovering what really matters.

Let me show you what I mean.

The “Uncle Problem” vs. the “Math Problem”

A seller says: “I won’t take a penny less than $1 million.”

Most agents immediately pull out comps, graphs, and market stats to prove the client wrong. That’s still arguing a position. It rarely works and often hardens their stance.

Instead, I use what I call the PIE Model:

• P – Position: The stated demand (e.g., “I need $1M”).
• I – Interest: What’s driving that position? (e.g., “My uncle told me I’d be an idiot to sell for less.”)
• E – Emotion: The deeper drivers underneath (e.g., loyalty, fear of loss, pride).

Here’s why it matters:

• If it’s an uncle problem, you’re not dealing with pricing. You’re dealing with family influence.
• If it’s a math problem (e.g., they need $1M because of a purchase already lined up), you’re negotiating around financing and logistics.
• And often, beneath both sits an emotional driver (belonging, fear, status) that must be addressed for the deal to move forward.

When you stop debating positions and start uncovering interests and emotions, negotiations shift. You’re no longer in conflict with your client, you’re solving the real problem with them.

Why This Matters Now

The market is more uncertain than ever. Buyers are anxious, sellers are stubborn, and deals are harder to hold together. This is where negotiation intelligence becomes your biggest competitive edge.

Want to Go Deeper?

The PI Model is just one of the frameworks I teach inside my Accredited Real Estate Negotiator (AREN) Training. A live, small-group program designed for Canadian agents who want to move from average results to top-tier performance.

In the September 9–10 session, we’ll go beyond the PIE Model into:

• SHIFT Model: How to change a client’s perspective without conflict
• BATNA: The hidden source of power in every negotiation

If you’re ready to sharpen the skills that protect your deals and your commissions, you belong in this course.

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