small business accountant

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    Marketing to Existing Client

    It is common knowledge that keeping your old customers is cheaper than trying to attract new customers, and your performance accountant certainly knows this. So why is it that we forget this when considering our marketing and advertising strategies?

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    Word of Mouth Marketing How To Attact It To Your Business

    WOM marketing involves one of your existing clients giving your business a referral; this entices them to spend money at your business. It’s valuable to your business because it’s cheap (or free in some cases!) and because your customers have already established a trusting relationship, they are confident to ‘sell’ your product to their friends.

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    Culture is Important!

    Most successful businesses create strategic alliances with other people in their industry, either suppliers, similar businesses in other geographical areas that are not direct competitors, or allied organisations. Strategic alliances can significantly contribute to your knowledge base on what is happening in business.

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    Steps to ensure Business Survival!

    A special Survival In Difficult Times For SMEs Workbook, containing checklists, a complete review of your business operations and development of a summary report containing agreed strategies to ensure the business’ survival during these difficult times.

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    Getting on with Business

    Uncertainties in business are ever present, necessitating the advise of a good business advisor like a performance accountant. Interest rates, overseas markets and international economic conditions all fluctuate. All have an impact on your business whether your own business is focused on export or domestic markets.

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