If you are marketing your business online, whether you are selling something or offering your service for sale, a squeeze page or a landing page that allow your readers to opt in for your services and offers. These landing pages usually ask for the online visitors information, and most importantly, their email.
With the purpose of squeeze pages, you can also gather a list of emails of your subscribers and your potential customers as well. If course, the more potential customers you can reach out, the more sales you can get and profit is maximized. If you are interested in learning how to make a good squeeze page, you can actually find a lot of resources to guide you.
However, if you want the task to be easy and convenient, you can also get a squeeze page creator where you can automatically make your own landing page that allows you to incorporate essential elements of an effective landing page. Even if you are using some squeeze page creator software, it is still important to learn a few things about effective landing pages so that you will know if the page you have created is effective in achieving your purpose.
Here are some of the things that you might want to watch out for in creating your squeeze pages.
– Make attention-grabbing headlines. Like ads, you have to get the attention of your potential customers the moment they opened your site and this will help a lot in making them sign up for your services. Keep in mind however that it is not enough to get the attention of your online visitors. You have to get them to sign in for your services or for whatever that you are offering.
– Make sure you have the correct placement of your call to action. As mentioned, you have to make your online readers sign in for your services and offers, thus you have to put a call of action in your landing page. It is not also wise to put the call of action at the very bottom of the page. Instead, it is wise to position your call of action in a space in your site that is readily seen.
– Offer something that is too valuable to be denied. Of course, if many people find your offers valuable, they would surely want to opt in for your offers and would love to know more about our offers. Indeed, you have to make a demand for your product.
– Avoid having too much distractions in your squeeze page. Do not use too large fonts with glaring colors. Do not use glaring font colors as well. These can annoy your readers and can be one cause of driving them away. Use motion sparingly. Instead, add videos and audios in your landing page to make it easier for your online readers to know more about our business.
Also provide your readers with the benefits they can get in signing in. People of course want to know what they can get out of it and the more they know of their benefits, the more they will sign up for your services.