The autoresponder is one of the latest affiliate marketing tools. Here’s a look at how it works and what it can do for your business.
Autoresponders are software programs. The software can be embedded in a website. It can function as a kind of secretary by answering emails.
The first companies to use autoresponders were big companies. As the technology has improved and the years have gone by, the software has become less expensive.
It is a perfect tool for the small business owner. Big companies can afford to hire more employees. Small businesses need to think “outside of the box” in order to avoid hiring more employees.
The first use of autoresponder software was to reply to customer emails. The software became more common as e-businesses became more popular.
The programs can work in a variety of ways. One simple pattern is initiated when the customer places an order. An automatically generated email is sent to the customer, usually with a “no-reply”, as the email address is not monitored. The autoresponders used in the affiliate marketing business are different.
When a new visitor reaches your website, several things can happen. You can have a pop-up window announcing a free e-book for any visitor providing a valid email address.
You could even include a line saying that the offer is for a limited time only, encouraging people to “hurry”. When the visitor signs up, your software will automatically send the e-book to the email address provided.
In the e-book, you will include a number of links to relevant websites. The books usually include more information about the products you are promoting.
The autoresponder program can be used in another way for affiliate marketing. You can offer all of your website visitors a free newsletter. All they need to do is provide a first name and a valid email address.
There are newsletters about pets, health, herbs, kids, clothing, shopping and travel, just to name a few. Practically every subject could be reported about in a regular newsletter.
If the information you provide is valuable, your readers will enjoy it and they will be more likely to buy the products you recommend. Ultimately, that’s how an autoresponder makes money for your business. But there is one more advantage.
Every email address captured by the program can be used for future campaigns. You might promote similar products in the future.
Your database can be used to keep a detailed list of “who” signed up for “which” newsletter at “what” website. That’s how an autoresponder and the right database design can help you grow your affiliate marketing business.
Tom Gruich promotes business interests. For more business opportunities in software and database design and for some of the better money-making affiliate markets, visit Database Mapping or the Smart Database website at => http://www.adaptcode.com