Writing a blog is a vital part of marketing your business in today’s online world. Not only is it free, but it is fast becoming the top internet marketing tool, not to mention, it’s fun! People write blogs for a variety of reasons – to express themselves, be heard, or offer tips, techniques, and information on any subject that interests them. If you own a website, blogging cannot be ignored, as it is one of the best ways of generating traffic to your site.
How can a blog boost your business? First of all, if your blog is keyword-rich, the search engine spiders will visit your site’s quality content, especially if you update and ping your blog regularly, once a week at the very least. Once the search engines see that you make regular posts, your site cannot be ignored, especially if you offer information that is useful and valuable. It doesn’t hurt to post to your blog every day if you can, and track your keywords with a keyword tracking tool to make sure you’re using the best keywords possible.
Other people will visit your blog if you have a Blogger, WordPress, or other account. Some people have their blogs hosted right on their website. It’s a good idea to post your blog to many of the top blog directories. When your blog site is submitted, this allows others to find your site and your links. It’s another way of making your links visible to the internet world. Your topic is placed within a category, such as “Online Business”, and can be searched by those looking for blogs on that subject. This can create huge traffic for you and your sites. You can also post your blogs to forums with your links at the end, so that if you provide some helpful advice, people will be tempted to click on your links, thereby generating more traffic and potential sales for you.
Another useful place to post your blogs is on blogger submission sites. At sites like these, you post your blog URL and description, which is categorized for other people to search for your blog topic specifically and make comments on it. Many people don’t realize the importance of making comments to other people’s blogs, and keeping track of and responding to the comments people submit to your blogs. You want to try and create an ongoing communication, not just a static blog. The more other people see your blog being commented on, the more importance they give the topic, and the more traffic you will create. You want your readership to grow in leaps and bounds and this is the way to do it! Don’t make your site a static one, and try to generate as much communication around your posts as possible.
Finally, a useful technique growing in popularity lately is adding adsense ads and banners to your blog to generate clicks and additional income for you. Optimizing your blogs by adding links to other areas of your site or other sites that don’t necessarily have to be blogs will get your other links noticed and indexed faster.