If you’re just starting out online with your home based business one of your top priorities should be building an email list. As any Internet marketer worth his or her salt will tell you “the money is in the list.” With a list of current customers and potential clients you can email offers to your members periodically throughout the year and you can try to convince your potential customers to become paying clients.
A sizable listing also provides the opportunity for joint ventures with other home business owners or Internet marketers. So as you can see an email list provides the opportunity for multiple streams of income for your home business.
One of the best ways to compile a list is by creating a squeeze page for your website. Squeeze pages are landing pages created to obtain opt-in email addresses from prospective subscribers. Opt-in means the visitor has the option of whether or not to provide their contact information.
The home business owner usually tries to entice the potential customer to provide their email address and name by offering a free gift in exchange for the information. This gift usually takes the form of a free report or an ebook but it must be quality information in order to keep people coming back for more.
If you have no idea about using HTML to create a page then the best place to start would be with one of the many free and ready made landing pages available online. However if you have a working knowledge of HTML then you can create your own. Another direction open to you would be to pay a designer to build an opt-in page for you.
In order to create an effective opt-in page you must first come up with a compelling headline. It must be a sentence or phrase that catches the reader’s attention and entices them to read more. Your header text should be larger than the remainder of the copy and contain the major benefit of your offer. Try writing several headlines and select the one you think will trigger the biggest response.
The remainder of your script should outline the benefits of your offer and it should describe what problems it can solve for your guests. People crave information that will make their lives a little easier in some way. If it can save them time or save them money or make some task easier you will have no problem acquiring the information you need.
If your offer is something people want or need then you’re sales job will be much easier because your item will sell itself. The best approach to writing your ad copy for this page is to provide the benefits in a bullet point fashion. The days of long winded sales copy for squeeze pages are long gone because of their poor production in terms of acquiring the information you need. Your visitors don’t have the time or the inclination to read realms of script about your offer.
Try not to use too much hype when promoting your offer because people often see right through it and sometimes your offer gets lost in translation. This is a time when the KISS principle should be employed because keeping your message simple and to the point will most often get the results you want. Also be sure to tell your visitors what to do. Ask them to add their information in the box provided in order to take advantage of your free offer. People sometimes need to be pointed in the right direction.
Using graphics on your page can sometimes detract from your message however one place their use can be very effective is in the header portion of your page in order to attract the reader’s attention. Also be sure to add a small photo of yourself to the page.
This helps build credibility because people can relate a person to the offer and also your visitors will be more likely to give their contact information to someone they feel they know and trust. Adding a short testimonial to the script can also help in this regard.
Creating and adding a compelling and highly converting squeeze page to your home business website will help build your email list which in turn is a great way to become established and become successful online.
Bob Withers is a professional sales and marketing person with over twenty years in the field. He has now set his sights on Affiliate Marketing and creating successful Home Based Businesses online to apply his trade. If you want to get in touch with Bob or learn more about Affiliate Marketing or setting up an Internet based Home Business please visit:
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