When most people think of pay per click marketing, they usually think of it as a great way to hit the ground running – as in, bringing in direct sales. And this is one of the great benefits of Google AdWords. However, there is more than one way to skin this online marketing cat.
Pay per click marketing can make money in a number of ways. Following are two more besides the direct sales route.
Affiliate Sales: In today’s economic climate, who couldn’t use more sales? Businesses have to think outside the box more than ever. And, setting up an affiliate program is one economical way to make more money without spending any money.
Almost any type of product or service can benefit from an affiliate program. It’s like having an army of salespeople you don’t have to pay. They only make money when you make money. And, recruiting affiliates via a pay per click campaign is any easy way to .build a sales force fast.
Generate Leads: Ever heard the saying, “The money is in the list?” And, an easy, economical way to build a list is by sending pay per click traffic to a squeeze page.
What Is a Squeeze Page?
A squeeze page is just a page that offers a free gift and has an opt-in box. The idea is to offer something for free to get prospects to give you some information. This free gift can be anything. Usually, it’s a special industry report, an ebook, a gift certificate, etc.
This is an excellent way to grow your in-house list. In-house lists are marketing gold because they tend to out pull lists that you may buy, for example. This is because if a prospect actually gives you some information, they have an interest in your product/service.
For sure, many will sign up just to get the free gift and you’ll never make a dime from them. But, the vast majority at least have a tangential interest in your products/services. This means you have a chance of making a sale to them at some point.
As long as you have their info, you can market to them over and over and over again. As 80 percent of your sales will come from 20 percent of your client base according to the Pareto principle, it’s no wonder that in-house lists are gold in pay per click or any other type of marketing.
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