This is usually done by a third party who will then provide his article to the news media, with the purpose of getting it promoted to other various channels. In some instances they are actually used by the news media, as sources for the raw materials when they are trying to come up with their own content for the news.
If you are planning to launch your own website soon, this is one strategy you should not leave out in using to promote your business. Several online marketers write their own articles these days and distribute them to the proper submission pages. Writing on your own will save you a lot of money, plus you get to announce your business to the general public. It will make your target market aware that your product or service does exist. With that, you will have a better chance of gaining more viewers to your website, which will increase your chances of gaining more money. To write your own sets, you need to take note of some points.
First and foremost, you need to have good command in the English language, and make sure that you write without using jargons or difficult terms. Make your sentences simple but captivating so that the readers will have a pleasant experience in reading them.
Another thing you need to remember in writing one is to write in a third person point of view. The reason behind this is that, it is just the same as a news release. The concept of writing one is to report an event or occurrence, which is done by a third party. When you write yours, consider yourself as another person reporting about the website you have recently launched.
Your article should not be that long. It should be within the 500 words limit, and should limited to 3 to 4 paragraphs only. More paragraphs can be done, but the words should always be limited to below 500. The headline of yours should stand out and attract the readers.
The headline of yours should be kept under one sentence only. Therefore, you should come up with something that would really grab the attention of the readers. Begin it with a summary about the product or website on your first paragraph. More details about the product or company can be included on the second paragraph and so on. Make sure that you provide additional information on your final paragraph in your press release. Avoid using exclamation marks since it will have an effect as an advertisement and not news.
To find out more, check out: press release