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What is a Business Directory?

Online Business Directories are designed to help its users discover the businesses, products or services, and information they need to have before contacting the company.

Why should you be bother about having a Business Directory Listing?
Traditional advertising media is perishing and is getting replaced with online media. Creating a listing online is just one marketing strategy (inexpensive and powerful) that small organizations can utilize to showcase themselves to a larger market.

Any company, irrespective of its size needs to maintain an appropriate customer base. So, what is the most ideal way of reaching your target audience? The reply to this question is usually a listing in your local business directory.

Besides acting as a database of essential telephone numbers, a regional business directory has several other advantages to offer. Company owners need to take into account that exposure remains a vital business principle. Therefore, the greater the prevalence of your name, the better it can be for your organization.

Two decades ago, the choice of business owners was limited to the Yellow Pages, specific industry directories and regional/business directories. However, with the internet and everything accessible on the internet being a trend, the business directories too followed suit. Nowadays, each of the localized business directories are readily available on the web. The business directories available online increase your convenience while offering the ease of browsing. You don’t need to turn pages and can effortlessly query for anything by pressing a button on your screen, which automatically combs through the database to deliver you results within seconds.

The rising popularity of the internet is weaning people away from the printed world. How often do we lookup for a telephone number in the Yellow Pages? Furthermore, the availability of the web at home and offices has contributed to the growth of online business directories. It is much simpler to look for for a phone number using the web as opposed to referring to a printed company directory. As a result, listing your company in an online directory becomes imperative. Not only would it boost your sales figure, but also boost your virtual presence.

Finally, with business directories it is possible to choose the specific category with which your business can appropriately fit. In this way, it is possible to compete fairly with the other corporations inside the same category. Moreover, consumers can also select the most suitable product and service quickly by comparing prices, reviews or based on recommendations from within the online business directory.

The author resides in Singapore and works in the newmedia industry. He recommends submitting your website to the Singapore business directory at LiveBusiness – an all new online business directory in Singapore.