The other day, I read the opinion piece suggesting that the term Realtor has become “baggage.” That somehow, the public perception of the word has been tainted, and maybe we’d all be better off dropping it and starting fresh.
Let me be clear: that line of thinking is not progressive, it’s dismissive.
The word Realtor isn’t a stain. It’s a standard. It’s a title that represents professionalism, accountability and a shared code of ethics that countless dedicated agents have spent decades defending and improving.
Yes, our industry has had its share of bad actors. So has medicine, law and every other respected profession. But you don’t fix integrity by erasing the identity that was built to protect it. You fix it by upholding the principles behind that identity.
When people hear “Realtor,” they should think of someone who knows their market, their clients and their community — not just someone who sells homes, but someone who represents trust in one of life’s biggest decisions.
This isn’t about nostalgia; it’s about credibility.
The Realtor designation wasn’t handed to us, it was earned, through licensing, education, late nights, early mornings, missed recitals, ethics and a commitment to doing right by the public. It’s a mark that separates professionals from opportunists, and that’s something worth defending.
Those of us who have been around long enough to remember when “real estate agent” carried less respect know exactly how much work went into changing that. We fought to clean up the industry, to raise the bar, to ensure that clients knew they were in capable, trustworthy hands when they saw that little ® beside our title.
So, when someone says the word Realtor is “baggage,” I say:
No! It’s the badge of professionalism.
It’s the reason clients come back. It’s the reason the public still believes there’s such a thing as a trusted advisor in this business.
To the next generation of Realtors, learn the history before you try to rewrite it. You’re not starting from scratch; you’re standing on the shoulders of those who worked tirelessly to make this profession respected again. Build on that. Don’t tear it down.
The Realtor name isn’t what’s broken. It’s what keeps us accountable, connected and credible.
And as far as I’m concerned, it still stands for everything that’s right about the profession.
Jason Steele is a broker at RE/MAX Four Seasons Realty Limited in Port Elgin, Saugeen Shores and Bruce County.
