by Lauren Towers | Oct 21, 2025 | Guest Columns
There was a time when Realtor meant something. It conjured images of polished professionals, steady hands on the tiller, people guided by ethics, not ego. Today, the word feels less like a badge of honour and more like a brand you’d whisper about at a cocktail party...
by Connie Adair | Feb 4, 2025 | Sales & Marketing
Desmond Brown can see both sides of a story. The sales representative at Re/Max Hallmark Realty Ltd. in Toronto has worked as both a journalist and a Realtor, so he knows how to ask and answer real estate questions. The handy combination of careers has allowed him to...
by Web of Words | Feb 8, 2024 | Advice for Agents, Sales & Marketing
It’s no secret: in the ever-evolving virtual landscape of clicks, likes and views, online marketing strategies are often dictated by the latest trends and algorithms. This approach may offer short-term gains, but it seldom stands the test of time. Realtors who achieve...
by TRES Labs | Feb 1, 2022 | Advice for Agents
There are four basic markets a real estate sales representative may wish to target with advertising. These are consumers, businesses, professionals and the trade. Each group requires a slightly different campaign but they all can be centred on a fundamental...
by Nicole Attias | Sep 20, 2021 | Advice for Agents
Realtors are judged on both a conscious and subconscious level, based on how they present themselves before prospects and clients. Delivering one-to-one or group presentations requires proper structure, delivery and confidence. And confidence is achieved through...
