by Andrew Fogliato | Oct 20, 2025 | Profiles, Sales & Marketing
When Toronto Realtor Anya Ettinger got her real estate license in June of 2020, she had no background in the industry. Her parents worked in the arts, her friends weren’t yet at the stage of buying or selling, and she admits she didn’t know what to expect. “I didn’t...
by Emma Caplan-Fisher | Jun 16, 2025 | Advice for Agents, Sales & Marketing
While marketing a property is often about staging, lighting and showcasing its best features, Realtors like Darcy Schlechtleitner might prioritize differently, especially when unique opportunities knock. She listed a three-bedroom condominium directly across from...
by Katie Steinfeld | Feb 14, 2025 | Sales & Marketing
Many Realtors treat social media as a digital microphone—broadcasting listings, market updates, and interest rate announcements in an endless cycle. The logic seems sound: post consistently, stay top of mind, and leads will follow. But in today’s oversaturated...
by Jordana Springgay | Jan 30, 2025 | Sales & Marketing
Vancouver Realtors with an active Instagram presence are selling more homes and doing it faster, according to a new study from Simon Fraser University and Roomvu. The study analyzed more than 63,000 transactions from the Greater Vancouver Realtors’ MLS from mid-2021...
by Web of Words | Jan 24, 2025 | Sales & Marketing
For Realtors, building community and nurturing client relationships are key to an impactful digital marketing strategy. In an industry built on trust, reputation and connections, staying engaged with clients and industry peers—both online and off—is imperative to...
