Back in June, I wrote about the not-so-distant future where AI-empowered buyers start to replace some of the functions we, as agents, currently provide.

That piece drew plenty of opinions—some folks thought I was off my rocker, others nodded along and even added fuel to the fire about what the next five to 10 years might look like for organized real estate.

This isn’t part two of that article. I’m not here to make more predictions today. Instead, I want to show you how you can start using AI right now so you don’t get left behind.

Because let’s be real: it’s not about robots taking over. It’s about buyers and sellers expecting you, their agent, to already be fluent in AI.

So, where do we start?

Prompt engineering

AI is only as good as the instructions you give it. If your prompt is short, vague, or lacking context, you’ll get an answer that reflects exactly that: short, vague, and not very useful.

Let me give you an example.

A few weeks ago, I jumped into my first NFL Fantasy Football draft. Now, I’ve been watching football for over 40 years, but outside of my team, the Green Bay Packers, I didn’t know much about other players from other teams.

Five years ago, I’d have been buried in magazines and Google searches. But this year, I had Carl, my AI assistant.

I gave Carl a detailed prompt: Who he was, the context of the draft, where to pull player data from, what my goals were, and how I wanted the info delivered. 

The result? A detailed breakdown of first and second choices, draft timing, and a winning game plan.

Meanwhile, a buddy of mine tried ChatGPT with no strategy. He got frustrated, he wound up with the wrong info, bad picks, and suggestions he’d never consider. 

Why? 

Because he didn’t give the AI a proper prompt.

Here’s the 5-step framework I use every time:

1. Assign the role – Tell the AI who it is.
2. Context – Explain why you’re doing this.
3. Direct command – Spell out what you want.
4. Format the output – Define how you want the info back.
5. Clarity – Let the AI ask follow-ups if needed.

Stick to this framework and your AI results will change overnight.

Marketing on steroids

Years ago, Gary Vaynerchuk released an eBook on how to create 64 pieces of content from one idea or piece of pillar content.

At the time, Vaynerchuk was building a media company and had many videographers, video editors, and social media specialists on the payroll. 

So, of course, it was easy to take one piece of content and turn it into 64 pieces when you have a team working for you.

With the speed of AI today, you could be deploying the same content model that Vaynerchuk still does to this day.

You can use your AI assistant to help you build the pillar content. You want to shoot a video, but not sure what to say?

Use the prompt framework to get your AI assistant to write the video script for you. 

Shoot the video. Then ask your assistant to help you break it down into 30 different pieces or ideas you can post to multiple platforms, such as Instagram, Facebook, YouTube, Reddit, etc.

You don’t need a media army anymore. With AI moving as fast as it is today, you can pull off the same strategy solo.

Here’s the play:

1. Create a piece of pillar content—a blog post, podcast, or long-form video.
2. Use AI to break it down into 20–30 smaller pieces across multiple platforms.

For example:

• Use Opus Clips to spin out five to 10 short videos for IG, TikTok, and YouTube.
• Create memes that drive traffic back to your Reel.
• Write a blog post embedding your video.
• Have AI write captions for each platform.
• Draft LinkedIn, Facebook, and X posts from the same source.

Boom—right there, you could have upwards of 20 pieces of content that you could produce off of one video. 

Systems, systems and more systems

In my coaching business, when I ask an agent what they want to get out of the experience, one of the most common answers is: learning systems. 

Let’s be clear, though, a system can be an automation, but it isn’t an absolute. What I mean by that is a checklist can be a system. You are not automating the checklist; you or someone else is still required to do the work.

Automating tasks and using AI to help build the content for those automations are where a lot of my clients are crushing it.

For example, do you have a seller drip campaign set up to stay in contact with your clients over the course of 60, 90, or even 120 days?

Well, you could have one if you had the right software. Look to the CRM you are using and see if it has that capability; that’s step one.

Step two is working with your AI assistant to understand the seller’s journey and then setting out to build the email content around that journey. Once you have the content created, you put it into the software and space it out accordingly.

Another system that AI can help you with is marketing. Your AI assistant can build out a content calendar for you based on the ideas that you have for marketing and branding yourself online.

Keep in mind, though, that you will still have to do some of the work; if you are leveraging a program like HeyGen it will be easier for you than others who aren’t.

Put a content calendar together that includes your video scripts. Take the scripts and upload them to HeyGen, and create your own realistic-looking avatar-style videos.

If you use that program right, you could wind up producing more video content than all of your competition combined, similar to what @jaxwithjosh has done on Instagram for his city of Jacksonville. He has essentially branded himself as the digital mayor of that city.

How can I get started right now

So here’s the takeaway:

• Use the five-step prompt framework every time you talk to AI.
• Leverage AI to multiply your marketing output without multiplying your workload.
• Build systems—big or small—that keep your business organized and scalable.

AI isn’t replacing you (yet). 

But the agents who adopt it will replace the ones who don’t.

Kelley Skar

I am a second generation REALTOR®, SUCCESS Certified real estate coach, a real estate trainer with a proven track record as well as an international speaker (which means I’ve spoken all over Canada and the US).
I knew early on in life that I was going to be an educator; I started with University thinking I was going to be a high school teacher. Life took me in another direction. However, my passion for learning and educating has never left. I am a student of history, business and of life. My passion lies in high-level discussions around business strategies and helping agents & brokers build a bigger, better, and highly profitable real estate business.
I have been married to my beautiful wife for over 16 years, and we have smart, athletic and articulate 14-year-old twins. We enjoy hiking through the Okanagan together, spending time at the beach and on the lake as well as traveling the continent and hopefully at some point, the globe. I love to play golf, work out in the gym, hang out with my friends, and am a huge Green Bay Packers football fan.